I do have a Masters degree in psychology and economics and a certificate as Blockchain Specialist BVS, CBP and a certificate as Scrum Master.
I design my own Blockchain models and Smart Contracts for different business cases. I like to think about where a Blockchain could be used as its best. I consult companies how they could implement the Blockchain in their existing infrastructure or if it makes sense to use a Blockchain. A Blockchain is more than just an open database. It could create new business models. With Smart Contracts a company could expand their services and provide new products. I like to do the design of a Blockchain and the Smart Contracts.
For start ups I do review the white paper, homepage etc. I also control the MVP and give suggestions how it should look like. I recommend also how the strategy should be done to be succesful and reach the soft cap.
I mostly have a look on the whole project and give suggestions how to run the ICO as its best.