Bob is always focused on the financial en operational sides of entrepreneurship. After graduating for his technical Media degree he co-founded IQ-Media, a dutch based advertising agency which grew out to be one of The Netherlands major advertising agencies. He co-founded iCasting in 2013 and built a technical team to make a fully world-wide scalable platform for the casting industry on awesome new technologies. In 2015 he co-founded TradeCast, a Dutch startup that is international successfully disrupting the global television and broadcasting markets. Bob is responsible for managing all the financial and operational tasks. Also the technical infrastructures for large (video) storage systems and ICT structures within these companies have been realised under his authority.