A lifelong entrepreneur with international experience, Asiad brings a wealth of knowledge to bear on every phase of Yamzu’s business’s growth, having built Yamzu from the ground up. Asiad studied economics and management at Lulea Technical University. Following university, he worked for five years in Costa Rica in a leadership capacity for sales organizations as well as in business planning for an American Forbes and York investment firm. Upon his return to Sweden, Asaid trained at I22 in Kiruna with the Army Arctic Rangers, who recognized his leadership ability and persuaded the founder to stay behind and train soldiers in Kiruna. Asiad speaks fluent Swedish, English, Spanish, and Arabic.