Aidan is a business leader with a focus on strategy, growth & monetization for digital businesses building next-gen IP leveraging niche audiences and fandoms.
With the most recent effort as Head of Growth & Revenue at Toonstar – a digital IP network developing 2D-cartoon influencers – the network scaled to 100k+ fans and 3+ IP’s in just a few months, ultimately leading to a successful fundraising round from top investors in Silicon Valley & Hollywood – led by Peter Thiel’s Founders Fund – and partnerships with established names in the industry.
Leveraging the experience of diverse audience development (5B+ audience reach, 1000+ content) and the global cultural background, built, consulted, and worked at next-gen media & entertainment startups/project strategizing business models and scaling growth through paid media & organic audience development.
First set foot in the industry as a leader in developing audiences across multiple niches/fandoms through original influencer content and building products like apps, e-commerce, etc.
Background in forming teams, fundraising, raising sponsorships, organizing events for 1000+ attendees, marketing, and leading organizations alliance across SoCal (UCLA, CalTech, UCI, UCSD, etc.), serving as the 28th President of the official USC Korean organization during college years at USC (B.S. USC Keck).