Every single Initial Coin Offering (ICO) in the market needs a white paper if it is to become a successful campaign.
A white paper is a document which includes an outline of a problem that the project is looking to solve, the solution to that problem as well as a detailed description of their product, its architecture and its interaction with users.
The contents of any white paper should include the following talking points (in no particular order), but shouldnâ€™t be limited to them:
-Table of contents
-Description of the market and the problem
-Description of the product and how itâ€™s going to solve said problem
-Tokens: how many, why, how, when, and so on
-How the raised funds are going to be used
The very beginning of a white paper would also be a good section for placing a legal notice or a disclaimer, which should contain any important restrictions or notifications. These may be about exempting certain countriesâ€™ residents from buying the projectâ€™s tokens due to local laws, or simply letting future investors know that the investment itself wonâ€™t guarantee profits etc.
White paper shan't consist of Â«waterÂ» on 100 pages. Ideally from 25 to 40 pages.