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Nikolay Shkilev

PhD | Entrepreneur | CEO | ICO Advisor | Crypto enthusiast | Blockchain expert | Public speaker | Mentor

White Paper. What is it? What there shall be?

Every single Initial Coin Offering (ICO) in the market needs a white paper if it is to become a successful campaign.

A white paper is a document which includes an outline of a problem that the project is looking to solve, the solution to that problem as well as a detailed description of their product, its architecture and its interaction with users.

The contents of any white paper should include the following talking points (in no particular order), but shouldn’t be limited to them:



-Table of contents

-Description of the market and the problem

-Description of the product and how it’s going to solve said problem

-Tokens: how many, why, how, when, and so on

-How the raised funds are going to be used

-The team

-The roadmap


The very beginning of a white paper would also be a good section for placing a legal notice or a disclaimer, which should contain any important restrictions or notifications. These may be about exempting certain countries’ residents from buying the project’s tokens due to local laws, or simply letting future investors know that the investment itself won’t guarantee profits etc.

White paper shan't consist of «water» on 100 pages. Ideally from 25 to 40 pages.

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