The ICO market undoubtedly is facing hard times. If you don’t have private investors or venture funds just at the start (or not chosen by Binance launchpad or similar institutions) I would recommend thinking twice before launching an ICO (or STO). Initial exchange offerings (IEO) have been first seriously discussed between experts starting from last year summer and they make a trend in blockchain based crowdfunding. It took half a year to start IEO implementation in full swing. As to all others, my advice is to wait for 6000 USD for BTC and depending on your expectations to start getting prepared.