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Kochava owns proprietary rights to such a system based on patents filed in 2015. The framework is centered around a common Ricardian contract with an open blockchain implementation called XCHNG that persists transactional history and provide supporting utilities required for maximizing efficiency through the lifecycle of the IO.
The framework enables a commercial entity (like Kochava Inc.) to attach its demonstrable leadership as a trusted system of record against an open blockchain implementation so that the ecosystem can unify and scale further. The system contemplates a next-generation blockchain implementation that handles the operational realities of digital advertising and supports the requisite components for the ecosystem to evolve from its current state. It is designed to provide participants with an easy roadmap to run on an open blockchain standard for digital advertising. While the status quo is a centralized exchange approach, the XCHNG framework is a decentralized approach.