Woonkly

Team ★★★★
Vision ★★★
Product ★★★

Very nice idea, well designed and interesting.
The team is a little bit unexperienced, but I know Daniel Santos is a motivated and hardworker CEO, that sometimes is more important for the success of a project than the nice names.
Mexico can make easier to them get funds, as they already got.

But there are a few details that concern me.
I think the total supply is unnecessary large, 10B are too many tokens and you get bad image with it.
The whitepaper should be much more detailed and extensive. You can make a litepaper too, but the WP needs to be more technical, professional and serious. The ICObench bot says the same, by the way.
I cant understand how you have 18 team members and you let that the top ICO rating platform on the world give you a 3/5 score without doing anything about it.
You can create a video presentation, reddit, medium, bitcointalk thread, bitcoinwiki and, absolutely key to get the investor's trust, that the most important team members passing the kyc process of ICObench. If you do that, your benchy score will be 5.

Definetely, you need a marketing advisor or similar to improve your online exposition. You probably will have to redesign your ICO.

The project has good potential as it is a proper use case of the Blockchain technology.

The team managed to get first funds and has a large headcount.

What irritates me is why they are not putting more marketing effort in their ICO presence. Such a large team needs a lot of funding and should have enough resources to conduct a well planned Roadshow.

VISION: Hardly a unique vision that will likely face strong competition from other companies. I am also unconvinced that Woonkly will be able to integrate its blockchain technology with industry incumbents in a manner that benefits the advertisers and the platform providers. 2/5

TEAM: An extensive team that seems to have an appropriate talent for the project, however there seems to be no advisors with blockchain or software development experience. On the face of it there also seems to be limited connections to current platforms providers. 2/5

PRODUCT: The MVP is accessible and the white paper is well developed for this stage in the project. 4/5

This is not an invitation to invest. ICOs are risky and you can lose everything you put in.