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Ratings Wemark (PreICO)

Blockchain-based marketplace for digital content

Starting with photos, Wemark is building a blockchain-based marketplace for digital content. The $4B stock photography market is currently controlled by Shutterstock and Getty Images which take up to 85% of what creators earn. With Wemark, creators license their content directly to customers over the blockchain. They keep much more of their revenue and rights to their content, while customers get access to better photos at better prices. Wemark has a working alpha with thousands of photographers who signed up and submitted over 1,000,000 photos. Wemark is backed by great VC’s from Silicon Valley, New York and Israel, with over $1M in equity funding.

4.1
29 expert ratings
5.0
4.3
3.8
3.8
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5 days 4 hours left
2018-07-09 - 2018-07-23
Starts in 6 days 4 hours
2018-07-24 - 2018-08-07
Token
WMK
Price
1 ETH = 2,375 WMK
Bonus
Available
Bounty
MVP/Prototype
Platform
Accepting
ETH
Soft cap
3,250 ETH
Hard cap
16,750 ETH
Country
Whitelist/KYC
KYC & Whitelist
More on ICO
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Ratings

Igor Karavaev
ico advisor and investor
Rated on Apr 27, 2018
Modified on Jul 11, 2018
1
1
1
5%

I do like the team and advisor board here, though altogether the project does not look business oriented. Maybe the advisors didnot see the WP attached. Just a very liitle data, almost no numbers and funny pictures. Blockchain here seems a bit practically far-fetched. Not clear where are the gains for investors. The whitepaper does not give a clue as it lacks both financials and business planning

+3Agree
-4
-7Disagree
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Douglas Lyons
Success Coach to Blockchain Startup Project Teams.
Rated on Jul 13, 2018
1
1
1
5%

Shutterstock and getty have all the control in this market and i do not see that changing anytime soon.
This is a nieche market that relies on content submission.
the idea that 8-10 mil usd is required to complete this platform seems a little over the top to me.
I do not see any viable roi to investors
therefore i do not see this as a good investment.

+2Agree
-3
-5Disagree
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Farooq A Rahim
Founder - HeapX . Entrepreneur . Investor . ICO Advisor . BlockChain Strategist
Rated on May 6, 2018
5
5
4
5%

Interesting concept.

Good Luck guys.

+5Agree
+4
-1Disagree
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Mofassair Hossain
CEO and Founder Perhalic, ICO Advisor, Investor, PR and Marketing Expert
Rated on Apr 16, 2018
5
5
5
5%

Great team ... all great people's in one places will.suggest to take some experience advisors .... Great vision ... Best of luck team

+6Agree
+5
-1Disagree
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Richard Kastelein
ICO Advisor, 50+ ICOs since 2016, Editor-at-Large Blockchain News, partner Blockchain Partners, founder Cryptoassets Design Group
Rated on Apr 8, 2018
5
5
5
5%

Killer team. As a former photographer and arts school grad in photography (Western Academy of Photography, Victoria BC, Canada 1993), I can only offer my full support for this on merits alone. The advisory board which includes founder of Picasa and Google director makes it unstoppable. Not to mention Shutterstock as well. My only criticism would be that the token allocation for the public is a bit low at 38 per cent. However the cap is modest so waiving deduction on that.

The one bit of magic with Blockchain is it's ability to create scarcity with digital assets and that is a game changer.

Quote from brilliant post written by Alex Evans, called A Crash Course in Mechanism Design for Cryptoeconomic Applications:

"Blockchains enable us to enforce scarcity and facilitate value transfer in areas where that would otherwise be impossible and, therefore, radically expand the range of problems to which economic incentives can successfully be applied. Viewed through this prism, cryptoeconomic systems are fundamentally new ways of incentivizing human behavior. And their potential is massive."

https://medium.com/blockchannel/a-crash-course-in-mechanism-design-for-cryptoeconomic-applications-a9f06ab6a976

+7Agree
+5
-2Disagree
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Ian Scarffe
Blockchain ICO Consultant / Advisor. Founder at Crypto Consulting and Investments LTD.
Rated on May 24, 2018
5
4
4
4%

A very interesting concept, and it is being led by a great team backed up by advisors with a wealth of experience. A good vision is in place as well. I look forward to seeing this grow

+24Agree
+22
-2Disagree
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Michael Williamson
Blockchain Consultant, MBA, LSSGB, Former USA Financial Advisor, Insurance Agent
Rated on May 11, 2018
5
5
5
4%

In my opinion this project makes a lot of sense. I am a bit old school using Fireworks to size images, clean them up and tag them for SEO. I download a lot of photos every month and understand the importance of each photo. I really like this project, just curious to see the elasticity, price vs number of clients....

*Please see my profile for disclosures.

+6Agree
+5
-1Disagree
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Graham Doggart
Blockchain Advisor and ICO Growth Consultant. Founder at Dynamic Abundance Advisory
Rated on May 11, 2018
4
4
5
4%

Definitely a space that needs disrupting and stopping the artists making their fair share.

+3Agree
+2
-1Disagree
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Conston Taylor
ICO Advisor | ICO Analyst | Blockchain Researcher
Rated on May 16, 2018
5
4
3
4%

They have a strong team of experience professionals in place. The concept is a good one, however I am not completely sold on the premise that decentralization is the way to go for sharing digital content. It sounds good in theory, however in practice I see fragmentation issues with searching and identifying content. Let's take the concept of decentralized market places. Most consumers would rather perform one stop shopping at Amazon as opposed to going to 10 different online stores and checking out 10 times. I think the concept is a good one. However we need to question and vet the use case of decentralization as it appears to get an pass from the reasonable scrutiny.

+3Agree
+3
Disagree
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Mohit Tater
Blockchain & ICO Advisor, Investor, Serial Entrepreneur
Rated on Jul 16, 2018
4
4
4
4%

Wemark has a great concept and and equally good team to execute it. If they can execute it in a proper way, they can cut out the middleman in the digital content industry.

+3Agree
+2
-1Disagree
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George Han
ICO Advisor
Rated on Jul 16, 2018
Modified on Jul 16, 2018
5
4
4
3%

A robust team with strong credentials in both technical and business areas.

The advisors team seems well positioned in the sectors that the business can potentially grow in the future.

Business model looks well thought off and with ready validation of its utility from the community of photographers like Gurushots

+3Agree
+2
-1Disagree
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VAKEESAN MAHALINGAM
ICO Analyst|Content Writer|Trader| CFA Charterholder|Consultant
Rated on Apr 14, 2018
5
4
4
3%

Very strong for the concept!
Great use of distributed ledger technology as there is a need for this for digital content
Token metrics and caps are sound and viable
Looks bery pomising

Good luck with the project!

+4Agree
+2
-2Disagree
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Jun Hao
ICO Advisor for Asia Market | Founder of BlockConnectors.io | Over 17,000 Followers on Telegram
Rated on Jul 9, 2018
Modified on Jul 12, 2018
4
3
5
3%

Wemark is building a blockchain-based marketplace for digital content and its a decent size market at $4B. However, it might be a tough competition going into the market because of the nature of the digital content industry. That said, I think the fact that they have already $1m funding in equity financing proves a really strong case that it actually is a legitimate project, invested by traditional funds.

+4Agree
+3
-1Disagree
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Bas Geelen
ICO Analyst, Advisor & Investor
Rated on Jul 17, 2018
3
2
2
3%


My concerns with a project like this is that There are a considerable amount of competitors who have attempted this and succeeded. While I do think that there is merit for licensing on the blockchain, I think this can easily be done without creating your own token (again history shows the success of this). A DL is perfect for this kind of venture but it really shouldn't go beyond that in my opinion. Furthermore, you will need a huge database to compete with the current players in the market. Their whitepaper doesn't convince otherwise either.

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0
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Kirill Kazakov
Advisor, marketing strategist, ICO consultant
Rated on May 1, 2018
5
5
5
3%

Good luck, guys!

+6Agree
+5
-1Disagree
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Shohel Alam
Entrepreneur | Data Analyst | Investor Relationship| ICO Marketing & ICO And Blockchain Consultant & Advisor
Rated on Jul 11, 2018
5
4
4
3%

A very interesting concept, Great team and experienced Advisory board. I really love this project and wish them to get the proper success. A good vision is in place as well.

Soft cap is suitable for this project.

Have MVP and it's online. Best of luck for team and concept.

+3Agree
+2
-1Disagree
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Alexander Mitrovich
Managing Partner, Usetech.com
Rated on May 13, 2018
5
5
4
3%

If there are projects deserving support, this is one of them. Solid all over:
1. Very good team assembled, one can tell they are already a company that works. And they have the backing of professional investors and advisors.
2. Market they are disrupting is ideal for blockchain, and they have a great vision to disrupt it.
3. Although there's a lot more to be done, one can tell their product is on its way and it looks good already.
I especially like their ICO structure - it's not to raise investments, it is designed to create a community, and it's just one step in many. This is how it's supposed to be.
The only minus I see is that market they are after is small, but I see that the team already has some good ideas how to scale it when (or if) the main idea is successful.

+4Agree
+2
-2Disagree
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Paresh Masani
ICO Advisor | Influencer | Blockchain and Security Expert | Full ICO Services | Investor | Technical Manager
Rated on Jul 13, 2018
Modified on Jul 13, 2018
5
4
4
3%

Good team and decent white paper. I liked the concept blockchain-based marketplace for digital content - something new but not sure if there will be enough demand across the photographers on Blockchain! My opinion is neutral on ROI. MVP is always good for the projects now a days. Will like to see what they come up with.

+1Agree
0
-1Disagree
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Tobias Schulz
Investment Manager, Pre-ICO Venture Capital Investor, ICO Advisor
Rated on Jul 17, 2018
4
5
5
3%

Finally an ICO that has a good Use Case and a profound business model.

What VC did invest? Probably not a well know VC otherwise they would have mentioned.

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0
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Dennis Oosting
ICO advisor & Founder at Serendipity Blockchain & Fintech Solutions
Rated on Jun 7, 2018
5
4
4
3%

Wemark is building a platform that will empower content creators — without the need of middle-men.

Project has a strong team, however they might be lacking experience in the field they want to tackel. Wemark makes up for this with a very good advisory board, setting them up for possible success.

It remains to be seen whether the project can create enough traction to move the marketplace for digital content to a decentralized blockchain-based variant.

+2Agree
+1
-1Disagree
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Robert Laguna
Operations | Blockchain | Fintech | Startups | Crypto Enthusiast
Rated on Jul 9, 2018
5
4
4
2%

Digital content is used around the world everyday. How the content is protected and proper credit is given to the source of the content is critical for transparency. Blockchain may be the solution for this type of project.

The team looks strong and is familiar with digital content. Not to mention advisors who do have blockchain experience is a plus.
Having backing from VC's is an added bonus that they believe in the project and the team behind it.

I look forward to see where Wemark goes and builds a solid community in the digital content space. Best of luck!

+2Agree
+1
-1Disagree
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Prof. Dr. Ralf Wandmacher
Professor of Finance and Entrepreneurship
Rated on Apr 26, 2018
5
4
3
2%

Team
Pros:
- a lot of knowledge and experience with UX and tech
- great advisors and cooperations from the photo community
Cons:


Vision
Pros:
- distribution platform for digital content where the content provider gets a fair share
Cons:
- centralised curation
- distribution without community

Product
Pros:
- creators get finally a fair share
Cons:
- pure utility token, the 15% fee goes to Wemark
- Founding Team&Employees getting 11% of the tokens
- 12% of the tokens for Advisors & Partnerships

updated on the 12th April after helpful comments from Roy Meirom

26th April 2018: updated after a talk with the CEO, Tai Kaish, who convinced me more about the product vision and the renumeration policy including vesting

+1Agree
0
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John Papadopoulos
Crypto-currency enthusiast, Miner, ICO analyst, Angel investor, ICO investor
Rated on Jul 13, 2018
3
3
3
2%

The reality is that it will be difficult for Wemark to compete with Shutterstock and Getty. There is a strong competition in this market and Shutterstock and Getty have already loyal communities. I don’t say that it will be impossible but it will be really hard for Wemark to give returns to investors.

+1Agree
+1
Disagree
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Jiří Fiala
Entrepreneur & Crypto enthusiast
Rated on Jul 17, 2018
Modified on Jul 17, 2018
5
4
3
2%

Great team build up, vision seems also quite straightforward.

What might be a slight issue is actual product usage and its development, why to ask for such a huge sum with such simple product?

Agree
0
Disagree
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Gaurav Areng Chakraverti
Entrepreneur, Marketing Advisor, ICO Advisor, currently CMO and Co-Founder
Rated on Jul 12, 2018
5
2
3
2%

Picasa, Canva, Shutterstock... You guys obviously know what you're doing and how to run the business.

As an ICO - token structure/economics are a tad concerning. Additionally, I don't really see (yet) why this can't be achieved utilizing any other currency available and just swapping out the model onto blockchain.

I definitely see the value in the product, but I think this is one of those projects that will be determined by the kind of reach you eventually have and therefore the adoption rate, as the content creators are your primary focus for sustainability, and that's a completely different demographic from those who can and would invest in the ICO at this stage. I'm not completely convinced of potential ROI because of this, strictly from an investor standpoint. But I would love to see what kind of traction Wemark achieves against the biggies like Shutterstock and Getty. It's obviously a huge market. Capturing that market, though, not so easy. Especially if you factor in users - majority of whom I'm assuming are going to be businesses and corporates looking for stock images/video for advertising purposes. The objective isn't just to get the non-creative masses to use Wemark as an alternative to SS and Getty, but the uphill climb is going to be to get them everyone on to a platform where they transact using a utility token. Just a thought.

Good luck! Would love to see this in all its glory.

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0
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Simone Stella
Developer
Rated on Jul 12, 2018
Modified on Jul 13, 2018
5
4
4
2%

A very interesting idea. A huge amount of digital content is sold online every day, and piracy is on the rise.

Blockchain could be the right solution to solve the problems of this sector.

This ICO has detailed Whitepaper, well structured roadmap and qualified team members.

+2Agree
+1
-1Disagree
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Paul Cliffe
ICO advisor|Crypto-asset and ICO investor| Libertarian|CEO of Block Venture Project
Rated on Jul 13, 2018
Modified on Jul 13, 2018
4
3
5
1%

Team - Strong advisers and some good minds in the core team, but a perhaps a little light on leadership experience in the core team (CEO's previous company profile does not appear on LinkedIn or in google). Other than that, advisers appear to cover any other shortfalls for experience in the target market.

Vision - Good market to disrupt ($4bn pa market) and smart use of blockchain tech to create a decentralised marketplace that gives more to content creators. Taking 15% instead of up to 85% of content providers' revenue is great, but from a commercial aspect may be beatable by competitors entering the market taking a lower fee (no logic in the WP to explain the reason for such a charge, merely that it is lower than what is available at the moment). This is the only real downside of the token from a longer term appreciation perspective. There is very little in the way of business plan or detail on use of funds and such silence on these issues leads to a lower score for vision.

Product - No mobile version available as yet, but not really a big deal as consumers will probably be laptop/desktop based. Over 1m photos uploaded already. Good reasoning for choosing photos as their first content to disrupt. MVP alpha appears to work on laptop, and search engine seems easier and more logical to use than their centralised competitors. However, tokens aren't available to purchase to complete a transaction as yet, but on the assumption this will be relatively headache fee, I feel happy to give full marks here.

Agree
-1
-1Disagree
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Clemen Chiang
CEO | Investor |FinTech in Stocks | Blockchain in Cryptos
Rated on Jul 15, 2018
5
5
5
1%

"Wemark is a growing community of leading independent photographers licensing their photos directly to customers, with no agency involved."

How many independent photographers do you have now?

+2Agree
+1
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Niels Rolland
Co-Founder @Ticoon
Rated on Jul 16, 2018
4
3
3
1%

Team : Wemark team is strong. Some of the advisors are impressive as the co-founder of Forbes. They could compete in this industry for sure but it will be a huge war.

Vision : They want to disrupt actors as Shutterstock or GettyImage. That's a very good point to use DLT to transform this kind of marketplace but the crypto investors are now looking for more than a marketplace. The more important factor for their project will be for sure the marketing budget and I'm
not convinced that they will have sufficient fund for that.

Product: the product is not available as an MVP. Cannot really give my opinion with a cartoon video. Understand that this will be a marketplace on blockchain but it's not enough.

Agree
-1
-1Disagree
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Benchy
ICO analyzer bot
5.0
11%

Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.

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Roy Meirom
Passed
Tai Kaish
Passed
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