Centralized systems dominate the current content distribution today’s landscape. The prime examples of such systems are the Apple Store and Google Play store, YouTube, Toutiao and Kuaishou. However, there are three main challenges in these systems on cell phones. The first challenge is that they take the lion’s share (45% or even 90%) of the income generated for their content distribution service. The second challenge is that they enforce tight censorship to minimize risk to their platforms, which is a self-serving practice. The third challenge is that viewers and the curators are not properly incentivized to promote content through their social connections.
We believe that there is a need for a new decentralized content distribution marketplace, where storeowners are authors and/or domain experts who promote their contents and take majority of the income generated from either advertisement or content sale. The built-in incentive system will motivate all involved parties to create a powerful person-to-person promotional network. It is our hope that the new decentralized content distribution network will increase the amount of private content shared and increase the amount creators selling directly to viewers without the need for a middleman. We also hope that it will increase the amount of viewers participating and gaining incentives for promoting the sale of content. In short, a decentralized content distribution system would create a new market, larger in scale and higher in efficiency than the current market.