YouTube's ad-based model is not scalable. As the user-base outgrows the number of advertisers signing-up, creator CPM drops. Creator ad-revenue diminishes until the point where quality-content stops being produced, as there are no financial incentives to do so. Similarly, as the advertisers grow (albeit not in a ratio that can sustain the user- base), so does their ability to influence the platform. A centralization of power.
VidGiv believes that the primary income model should be an interaction or 'tip' based one. We want to convert likes and interactions from the viewers into revenue streams for the creators. An advertising model should be secondary to this layer. This will also ensure that the viewers and content creators hold the power, not the advertisers, preventing censorship.
YouTube has demonstrated that, eventually, advertisers begin to control creativity on the platform, and they stifle free-speech, whether intentional or not.
Blockchain technology now provides us with a way to not only achieve a successful tip- based model, but it also allows us to decentralize file storage. With these two power centers dismantled, a truly democratic ecosystem can flourish.