What started as an idea in an analogue world, is now becoming a reality in a digital one. But although we have years of work behind us, there is still a long road with clear objectives ahead.
Testing the market - Topdeejays.com
We tested the market with a simple DJ ranking service named Topdeejays.com. With the help of our users, we've rapidly grown from a directory of a couple of thousands DJs to a massive database of more than 50.000 musicians.
Going all in - Viberate
After the success of Topdeejays.com, we decided to actively pursue the idea of digitalizing the live music industry. We expanded the team, opened a designated Viberate office and developed a detailed project plan. To enable project monetization, we started planning the implementation of different business models.
First round of funding - $560.000
In April 2016, we received our first round of funding from several domestic investors.
Viberate 1.0 launch - Analytical content
We launched the first version of our service on the biggest electronic music conference in the world - the Amsterdam Dance Event. The service, that contained detailed analytical content for over 50.000 musicians, was subscription based.
Second round of funding - $440.000
In February 2017, we received our second round of funding from an angel investor.
Welcoming the team of blockchain experts
To help us integrate the blockchain technology into our service, we hired a team of experts with rich domain knowledge and years of experience in the field of cryptocurrencies and blockchain technology.
Viberate 2.0 launch - expanding to all music genres
With version 2.0 we expanded to all music genres. We now have a database of over 120.000 musician profiles, containing all relevant information, including relevant analytical content, latest media feed and booking information.
Token crowdsale campaign launch
To prepare our service for the crowdsale, we launched the campain, including the publication of a designated website with all the relevant info for the potential contributors.
Launch of the Venue and Event profiles
Pursuing our vision to join the entire live music ecosystem in one place, we upgraded our entity database with the profiles of 40.000 music venues and 60.000 events. All our profiles are furnished with relevant and up-to-date information, that makes the discovery and decision-making process simple, fast and efficient.
As a first step in implementing the blockchain technology into our service and to assure the next round of financing, we'll be launching a Viberate Crowdsale in September 2017.
Launch of the Booking Agency profiles
To alleviate the promotion of musicians, represented by booking agencies, we'll be launching designated booking agency profiles, featuring rosters of represented musicians.
Launch of Event Organizer profiles
Additionally, we'll be launching event organizer profiles, that will enable the event organizers to showcase their work, promote their events and directly engage with other entities.
Integration of the ticket sales platform
By Q3 2018, we'll have affiliate deals in place with all major ticket vendors, to provide our users with the option to purchase event tickets directly off the site. In later stages, we're planning to develop our own internal ticket sales system.
Business and booking platform launch
We'll upgrade our communication system with comprehensive business and booking tools, that will enable our entities to take full advantage of a simple digitalized process of booking musicians and pursuing other business opportunities.
Extended blockchain features integration
We'll gradually introduce advanced blockchain features, such as smart contracts and DAOs, that will be used in different stages of the musician booking process. Only then we'll achieve our mission to fully digitalize and decentralize the live music industry.
Global marketing, PR and sales campaign
With the aim of spreading the awareness about our service, we'll be performing different marketing, PR and sales activities on a global scale. We'll commission marketing experts to help us maximize the effectiveness of our endeavours.