At Veredictum, we are committed to solving film piracy and video theft, with our objective to “Reduce film and video piracy by 80% within 10 years.” It’s an ambitious project, but the way in which we are approaching the problem is different. We are not approaching the problem with “Whack-a-Mole” style that you see at the fairgrounds. Instead, we are attacking the drivers that actually cause piracy and theft in the first place. Whilst piracy and theft is very complex issues, they can be distilled down into two core elements: not being able to get access to content, when you want it, how you want, at a price point that is fair and reasonable and also because there aren’t enough deterrents in place.