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Unboxed

Community Verified Influencer Marketing

Unboxed is a verified influencer marketer, guaranteeing identity, influence, and impact. People trust other people more than advertising, making micro-influencer marketing 5 times more engaging and generating 11 times more ROI than traditional marketing. Influencer marketing is a high touch process that is hard to scale globally. Unboxed superscales influencer marketing by incentivizing the social media crowd and tapping into a network of millions of micro-influencers to perform tasks on their smartphones. Unboxed eliminates fraud, matches the most relevant micro-influencers with branded products, protects brand safety, and scales campaigns. By using blockchain, Unboxed guarantees that the results are verified and secure. Unboxed has worked with over 100 global brands including Mars, Nestle, and Philips, running campaigns in 9 different countries. Unboxed’s team is based in Kaunas, Lithuania.

4.3
19 18 expert ratings
Benchy 4.0
Experts
4.4
4.5
4.3
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Starts in 26 days 4 hours
2018-11-12 - 2018-12-02
Starts in 47 days 4 hours
2018-12-03 - 2018-12-31
Token
NBOX
Price
1 NBOX = 0.057 USD
Bonus
Available
Bounty
MVP/Prototype
Platform
Accepting
ETH, BTC, Fiat
Minimum investment
0.1 ETH
Soft cap
1,500,000 USD
Hard cap
15,000,000 USD
Country
Whitelist/KYC
KYC & Whitelist
Restricted areas
USA, China, North Korea
More on ICO
Report

About Unboxed

Problem

Brands use influencer marketing services to pay people directly instead of paying social networks (Facebook, Instagram etc) but they need trusted data sources:

  • To accurately match-make people (interest match, has real targeted followers)
  • To check content / review quality and rank it
  • To check if performance data is reliable so that they can reward users fairly

Solution

Use an Oracle infrastructure for user-driven marketing. Each oracle provides a bulletproof connection between smart contracts and real world events.

A Massive Market

Brands are spending over 36 billion US dollars on social media ads per year. These ads are often times ignored and not trusted by people. Meanwhile, 9 out of 10 people trust content posted by someone they know. That, is where Unboxed comes in. We match-make brands with social media users that create and post authentic brand related content. It enables a lot better engagement, creates real brand advocacy and word-of-mouth effect. It also empowers social media users.

A Working Business

Unboxed is a fully functioning technology utilized by over 100+ brands globally (spanning the US, Canada, the United Kingdom, Germany, Denmark, Norway and the Baltics). Over 40,000 lines of code, hundreds of iterations, and product pivots throughout the year have enabled company to today deliver large scale word-of-mouth campaignsthat involve millions of everyday social media users.

The Perfect Cure

Unboxed offers the perfect cure for companies sick of wasting time and money on influencer marketing companies that rely on labour intensive processes for finding the right influencers, negotiating deals, and managing relationships. These high touch processes limit the number of social media users who can be involved in word-of-mouth campaigns and businesses usually end up working with a small group of social media users - influencers or celebrities. 

Involving everyone

We thought outside the box and came up with a solution that allows us to replace this small pool of influencers with millions of everyday social media users - who we call Unboxers. We also replace campaign managers with marketing experts who can manage thousands of campaigns in a decentralized manner, by combining AI with an independent network of marketing experts. With that, we enable social media users to get their share of the $36bn market.

The Plan

Our business is set to grow from operating in 10 countries at present to working in over 100 markets. To accelerate the process we will build a team of 125 professionals by 2021.

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ICO KYC Report
3 members invited
Tadas Deksnys
Passed
Donatas Smailys
Passed
Vytenis Narušis
Passed
KYC procedure verifies selected/specific team members only. It does not guarantee ICO success nor is a call for investment.
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