Brands use influencer marketing services to pay people directly instead of paying social networks (Facebook, Instagram etc) but they need trusted data sources:
- To accurately match-make people (interest match, has real targeted followers)
- To check content / review quality and rank it
- To check if performance data is reliable so that they can reward users fairly
Use an Oracle infrastructure for user-driven marketing. Each oracle provides a bulletproof connection between smart contracts and real world events.
A Massive Market
Brands are spending over 36 billion US dollars on social media ads per year. These ads are often times ignored and not trusted by people. Meanwhile, 9 out of 10 people trust content posted by someone they know. That, is where Unboxed comes in. We match-make brands with social media users that create and post authentic brand related content. It enables a lot better engagement, creates real brand advocacy and word-of-mouth effect. It also empowers social media users.
A Working Business
Unboxed is a fully functioning technology utilized by over 100+ brands globally (spanning the US, Canada, the United Kingdom, Germany, Denmark, Norway and the Baltics). Over 40,000 lines of code, hundreds of iterations, and product pivots throughout the year have enabled company to today deliver large scale word-of-mouth campaignsthat involve millions of everyday social media users.
The Perfect Cure
Unboxed offers the perfect cure for companies sick of wasting time and money on influencer marketing companies that rely on labour intensive processes for finding the right influencers, negotiating deals, and managing relationships. These high touch processes limit the number of social media users who can be involved in word-of-mouth campaigns and businesses usually end up working with a small group of social media users - influencers or celebrities.
We thought outside the box and came up with a solution that allows us to replace this small pool of influencers with millions of everyday social media users - who we call Unboxers. We also replace campaign managers with marketing experts who can manage thousands of campaigns in a decentralized manner, by combining AI with an independent network of marketing experts. With that, we enable social media users to get their share of the $36bn market.
Our business is set to grow from operating in 10 countries at present to working in over 100 markets. To accelerate the process we will build a team of 125 professionals by 2021.
Rated on Jul 6, 2018
Modified on Jul 6, 2018
Interesting and well prepared project with a high potential product and well done whitepaper. The advisor board is savvy. I would only recommend to make the team more international to provide successful business development
Rated on Sep 13, 2018
Team is pretty solid and with a good background and track record in this space. Product is well through through and use of blockchain here is valid. Strong commercial use.
Rated on Aug 29, 2018
Modified on Aug 29, 2018
Team is really good and well experienced. Whitepaper is written very well. This is an interesting vision with really good structure. I can see lots of brands are already involved with this project. They have got big community. Best of luck team!!
Rated on May 31, 2018
Nice team and Advisory board. They already worked with 100+ global brands and they have already working platform... I like the vision which is great and Important. best of luck team.
Rated on Jun 22, 2018
The team is well set up with skills needed to achieve their goals. ICObench KYC done and backed by a team of serious advisors, known for really working together with the teams. Vision is well thought out and product already used by Big brands and a huge community. Great project!
Rated on Jul 13, 2018
Modified on Aug 6, 2018
I work on marketing with ICOs and I do business with influencers, youtubers and social media platforms. Unboxed offers a very good solution to make that process safer and better organizated on every level of needs.
The idea is amazing and the product is a reality. The young team assures us motivation, thinking out the box and hungry for get his goals,
I will follow this project so close.
Rated on Aug 6, 2018
Team & advisors: Experienced in necessary fields (but some are very young). Positive +
Roadmap: Project was initiated in 2015 and there is an MVP. Positive +
Hype: 45k on telegram and 36k on twitter. Positive +
Design: Website, whitepaper, onepager looks really great. Congratulations to your designer. Positive +
Token allocation: Only 51% is distributed to investors. Negative -
Competitors: Sometimes it is good to have weak competition but this time it's not. In fact, a very similar blockchain based project called Friendz failed recently. It might be an indication that this product idea is not very good. Time will tell. Negative -
Rated on May 30, 2018
I had the chance to work in the influencer marketing world for a stretch in early 2018 and see the need for a solution like Unboxed is providing. By adding a transparent and secure way of transacting directly, time and costs will be saved. There is a vast niche market of influencers that can provide value that are yet to be discovered. This will help them succeed!
Rated on Aug 1, 2018
Modified on Aug 1, 2018
VISION: This is an interesting vision with structure and potential. I note that there are many global brands involved with the project. 4/5
TEAM: An extensive team with the appropriate skill set for this project. However, some members need to update their LinkedIn profiles. Mid-marks until then -- guys, feel free to get in touch once you've done this. 3/5
PRODUCT: The white paper is acceptable and the website is clear and easy to navigate. 3/5
Guys: As ever, please feel free to get reach out if you feel I have missed anything critical.
This is not an invitation to invest. ICOs are risky and you may lose everything you put in.
Rated on Aug 20, 2018
Team: Good team, but i would love to see 1 or 2 more experienced advisors also.
Vision: Very detailed and well done whitepaper with a clear vison. Influencer marketing is the future
Product: Product is well thought and it seems that everything is ready to go after the ICO.
Disclaimer: This is not an official investment advice or a recommendation to invest in this ICO. Investors must perform their own due diligence and not rely on ratings to make their final investment decisions. Investing in ICOs has it risks and 100% loss of capital is possible.
Rated on Jul 15, 2018
Excellent team, with experience in dozens of large companies. They have perfect advisors.
I think the idea is a very good one, and I think it will be successful in the future.
The whitepaper is very detailed and accurate.
Rated on Jun 7, 2018
In today’s hyper-connected world, a single recommendation can have far greater impact – leading to word-of-mouth marketing or word of mouth advertising strategies to capitalize on the opportunity. Many best practices and marketing tactics encourage natural word-of-mouth, but campaigns, particularly on social media, can have the explicit aim of promoting an online business’ social exposure. According to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising.
Happy, engaged customers are the most effective tool for marketing your business. People get excited when they hear about great products from friends and family. Roughly 82 percent of Americans turn to their personal network for product recommendations, according to a 2016 Harris Poll. And 67 percent of people say they’re more likely to make a purchase after a friend or relative shares a product through email or social media. It pays to be kind and attentive to your customers. Word gets out when you deliver stellar service and show appreciation. If you keep meeting expectations, customers turn into long-time ambassadors for your brand.
In the past, businesses had little power to tap into word-of-mouth activity. But the rise of social media and influencer marketing is making it easier to motivate followers into action.
The idea of the engagement of social media resources and word-of-mouth feature is where Unboxed project comes in. The key concept is to create a simple tool for the companies that want to pay customers, enabling them to set up and run high-quality word-of-mouth campaigns. Unboxed offers the perfect solution for companies sick of wasting time and money on influencer marketing companies that rely on labor-intensive processes for finding the right influencers, negotiating deals and managing relationships. These high touch processes limit the number of social media users who can be involved in word-of-mouth campaigns. In the result, businesses usually end up working with a small group of social media users – influencers or celebrities. With blockchain and AI, the Unboxed ecosystem replaces this small pool of influencers with millions of everyday social media users – Unboxers. Unboxed will be a platform that allows businesses to launch high quality and low cost word-of-mouth campaigns within seconds. For every brand-related photo, users upload and every comment, you post you can get paid.
The blockchain-powered technology enables hand-picked Marketing Experts from around the world to manage and complete campaigns in a matter of minutes using consensus-based decision making. In this way, both the efficiency and quality of campaigns is improved.
Today Unboxed Network is already successfully operating in 10 markets in Europe and North America. The team is planning to launch the Unboxed Network in more than 100 countries till 2022. In order to do that they are going to raise $15m in the ICO sale.
The Unboxed Token (NBOX) is an ERC20 standard compliant, Ethereum based token. WP clearly states that the NBOX token is intended to be used via Unboxed platform and thus it is not an investment but a utility token.
Pre-ICO will be held from July 1 to July 31, 2018, the main ICO will start on August 1 and will last 2 months. There is a clearly defined and understood business model. WP is readable and well laid out. It is simple but persuasive and professionally written. The website is certainly colourful, neat and well presented. It is easy to navigate with the ICO, roadmap, team, contacts, video blog hyperlinks on the home page linking to more detailed information.
This is really important for knowing who is behind the ICO. The website lists a professional core team (14 people) and 8 advisors with blockchain, investment, finance, web design and development, marketing and commercial expertise. A brief bio is displayed with every photograph and all persons have a link to LinkedIn profiles. Overall, the team appears to be solid, relevant and capable.
A strong presence on Social Media is usually a good indicator of company’s popularity. The number of participants in the Telegram chat - 42,380 members, Instagram - about 26k followers, Twitter - about 32k followers, Facebook - more than 32k followers, 28k YouTube subscribers. I would say, for such a substantial project these numbers are not remarkable, for a word-of-mouth activity much more participants are needed. Surprisingly, I cannot find any shared code on the Github site and any threads regarding Unboxed project on the Bitcointalk forum.
All in all, I like the idea. I believe that the team will be capable to develop the existing platform and I hope the overall project will be successful.
Rated on Sep 21, 2018
Strong team, excellent client list.
Having a working product, real revenue and blue chip clients before pivoting to blockchain is an interesting strategy that appears to be working well for them.
This project is one to watch for 2018.
Rated on Jun 19, 2018
Modified on Jun 19, 2018
'For every brand related photo you upload and for every comment you post, you get paid' - sounds great in theory, there seems to be an experienced team, let's see how you make it work.
Rated on Sep 1, 2018
Unboxed vision of a decentralized market place and ecosystem for influencer marketing is pioneering and ground-breaking at the same time. Instead of going through multiple intermediaries and tech titans such as Facebook, Instagram and You Tube, companies (and their brands) can achieve greater exposure and better engagement through micro-influencers that better connect brands with their target audience. The classical "word-of-mouth" promotion of products and services between friends, family and followers is the best possible and free advertisement you can get. Connecting brands, influencers and consumers on one easy-to-use platform is a brilliant idea and can greatly expand the influencer market as we know it today. Great vision worthy of 5 stars.
The product/platform is already being used by high-profile brands which means there's already a big interest from these established companies for micro-influencing made available on a global scale. Properly implemented and deployed on 100+ markets will give Unboxed a dominant market share and great product/market fit. View this, 5 stars for the product and platform.
The team is big and includes some brilliant experts such as PhD cryptographer and blockchain expert Dr Theodosis Mourouzis which adds great value to the team as whole, backed by key advisors in various capacities of expertise. All the elements are there for a successful execution of the Unboxed project, hence 5 stars for the team.
Good luck Unboxed !
Rated on Sep 25, 2018
I have to say the Unbox team is a solid team and they do have a solid fully functional product that is non blockchain. However the ICO idea has a lot a flaw. Getting someone to like Instagram photos or commenting to earn Nbox is completely against Instagram's policy on top that of that if they were to build an iOS / Android app for that they'd be rejected as Apple and Google both cracking down on inflation of likes. These likes and comments are not legit likes and comments which makes influencer marketing crap because of fake inflation of likes and comments. Also there is absolute no way Instagram will give API to Unboxed to check if a like of a picture / video has taken place they'd have to either scrape it or use a private API. I don't think that will be sustainable for a long time. So for those reasons I will say this is not a good iCO investment at all. The team itself is great though with solid background however the vision and product is lacking. It needs to be thought carefully.
Rated on Jul 3, 2018
Unboxed seems to be on the right track to change influencer marketing and make a better connection between brands and users.
The team has a string vision to provide greater strategy between consumers who use products directly to the companies that provide the service or product.
The core team and advisors look to be strong in the industry and have an understanding in the advertising / marketing sector.
The website is well laid out and information can be easily located. Team and advisor bios are also quite easy to look up and understand everyone's role.
One great advantage is that Unboxed has several global brands that will provide a great head start in growing their brand.
Word of mouth campaigns will be a great asset for these brands to provide a true and accurate response for their products.
Unboxed can become one to watch in the near future!
Rated on Aug 31, 2018
Modified on Oct 3, 2018
I think the concept itself is interesting and very smart. However, I believe that influencer marketing companies can easily implement a similar concept.
The team and board of advisors look excellent. I think that they will give a lot of value to the project.
However, in the whitepaper I found some things that worry me. Claiming to "not be a normal ICO" because Unboxed already has "over 100 clients" and a "product/market fit" simply does not do it for me.
Also, in the whitepaper they state that they are different because they "dont promise to build a product" but in the roadmap, they state that they "start global expansion to 100+ countries". Isn't that a promise too? It is not implemented yet and its a huge ambition.
I also think that the whitepaper is informative, but does not go in the usecase of blockchain at all. This should be one of the most detailed sections, but only the absolute basics are explained. I was disappointed about this section.
These are just some criticisms I have. Overall I think it is a great product.
Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.
Ratings and ICO analyzer results are being updated (re-calculated) every few hours.
TeamApply as an advisor
CEO & Founder
Head of Accounts
Sales Development Representative
Copywriter - Story Builder
Sales Development Representative
Graduated from enterprise focused Alchemist accelerator. Raised funds from 12 angel investors.
Launched an MVP.
Launched Unboxed platform. Brands like Philips, Huawei, Nestle, Mars chose Unboxed as a trusted partner. Started to build a network of Marketing Experts.
Conducting campaigns in U.S., Canada, UK, Germany, Norway etc.
- Introduction of tokens into the platform
- Platform development
- Introduction of blockchain oracles into the platform
- Becoming the go-to platform for brands looking for word-of-mouth marketing
- Expanding team from 15 to 125+ professionals