Crowd-marketing, Hidden marketing, Press-releases, PR, Bounty
Today’s popular on-demand food delivery services firstly appeared in 2013 and enjoyed a hyper-growth since then. By targeting the rising food delivery market ufoodo has the enormous potential of being used on weekly or even daily base by thousands of people worldwide, surpassing the dominating purely speculative role of common crypto currencies by integrating the ufoodo token into people’s everyday life.
Problems of today’s services
Despite of the boom of the new (on-demand) delivery services they get in public critique. A lot of restaurants fight with high commissions (about 20-30%) and the couriers complain about exploitative working conditions and bad salary. Despite of their rapid expansion the established players limit their growth on the largest cities, excluding wider parts of potential customers.