Tracoin is the first open source, peer-to-peer decentralized cryptocurrency specifically tailored for the global land transport industry. Through the utilization of recent technological innovations, including blockchain technology and smart contracts, we have developed a model with the ability to overcome the majority of the challenges currently faced by the land transport industry. Furthermore, Tracoin plans to propose and implement additional measures that will significantly improve the efficiency of land transport services thus improving the users level of comfort and safety while using land transportation.