In 2015, founder of THEFANDOME Eugeniy Gololobov conceptualized a global platform for geeks worldwide, inspired by ideas of his previous projects. At the same time, he started testing hypotheses about the market, its players, audience expectations and the essence of the entertainment industry
Each month of scrupulous research of the audience has been leading to a clear understanding of what product fans need and what problems it must solve.
Later in the year, Alexey Grigoriev joined the project team. He became engaged in THEFANDOME philosophy and decided to invest in the product from his own resources. It was the start of active work on implementation of the portal idea.
Development of an alpha version of thefandome.com began almost immediately with the participation of Kirill Kuznetsov and Alexander Marchuk, owners of web development company AIRWS and reliable partners with whom THEFANDOME cooperate ever since.
In a few months, the first iteration of the portal saw the light and waited to be tested on real users. The first enthusiasts, among which were not only fans but professional cosplayers and bloggers as well, greatly contributed to the site development and debugging.
It was an important stage with regard to the assessment of viability THEFANDOME. Alpha version testing left no doubts about the project potential. Therefore Eugeniy and Alexey started to look for resources needed for the next development stage.
Presentation of THEFANDOME to the wide audience at Comic Con Moscow 2016 became a major milestone of the project. Eugeniy, Alexey, and Eduard rented a large exhibition stand and decorated it in the geek style. They show the event guests how many different types of fans there are in the world and how THEFANDOME is going to deal with them. Also, they let anyone willing to learn more about the site features.
By then, substantive work on the beta version of thefandome.com was almost complete but there still were some flaw and bugs. Despite that, hundreds of people were signing up to thefandome.com right at the exhibition while posting photos with THEFANDOME stand on their new profiles. The team arrived at Comic Con Moscow with an encyclopedia about geek culture #Geekyourself written by the project founder Eugeniy Gololobov. All the books were sold well before the end of the event.
Lose voices, live communication with the potential audience and media sources (including TV Rain), as well as positive feedback from the guests brought many good emotions and strength for the further achievements.
Upon returning from Comic Con Moscow, THEFANDOME team collected all the feedback, statistics and proved hypotheses and presented their product to IQDEMY International whose President agreed to invest in the project development and offered his mentoring. In November-2016, THEFANDOME formed its own staffing capacity. The team started to fulfill the site with content and communicate with the users. Eugeniy never stopped improving the portal structure and its feature. The results of his efforts are already preparing for release.
Each day there was something new about hobbies and unusual kinds of fans, dozens of people offered their grant assistance and took responsibility for communities’ administration. In addition to awareness of geek culture versatility, it had become clear that thedandome.com is a vital product for fans. In the first instance, THEFANDOME team focused on the feedback gathering and fast implementation of their and users’ interesting ideas. It was a time of endless improving and upgrading on the way to the best thefandome.com version.
In addition, the team initiated marketing efforts started with the help of YouTube cross-promotion, social networks, and contextual advertising. It ended with new users and UGC-content.
THEFANDOME team reviewed the portal activity and came to the conclusion that it hit a resource ceiling: purposes and tasks go beyond budgets. In the last 6 months, the work aimed to cooperation with the audience while business issues were secondary. It was time to focus on the latter, using already tested and proved models.
In the end of summer-2017, the team decided to give up the idea to participate in Comic Con again, concentrated on seeking investment, and further developing the product. At that time Eugeniy already had a prototype of the third and final site iteration absorbed all THEFANDOME experience.
In October, the final site iteration went into the programming work. Despite the fact that the development is not over yet and the release date is only in the spring of 2018, the team can guarantee the quality if the product. It represents the unity of values, experiences, and knowledge of all the people who somehow belong to the work on the project: from founders to users of the site. THEFANDOME is literally the most universal and full portal for fans.
At the same time, the project was joined by Maxim Shpak, the expert in the field of cryptocurrency and ITO. With his advising and assistance, THEFANDOME team considered participation in primarily token offering and crowdsale.
Already developed business model of the product perfectly matched blockchain essence and opened new opportunities for commercial clients of the site. Thus, the team started to prepare for ITO in December-2017.
The full circle of THEFANDOME’s utility-tokens sale would last until May-2018. During this time, the team will be glad to answer all the questions about ITO and the product.
Alongside with the start of pre-ITO (March-2018) would be released the final version of the site which absorbed the best the team tried and tested in the last years and is endlessly proud of.
Depending on the successfulness of ITO campaign, THEFANDOME continues its development according to with one of the 4 strategies: PAX Earth, PAX Europa, PAX Westworld and Asian Dragon, PAX North Hemisphere The final strategy will be announced within 1 month once Token Sale ends.