Rated on Jan 24, 2019
All the team members’ profiles show german flags but if you check their Linkedin almost all the people are from Ukraine and many of them work in “fresh agency”. Altogether it looks strange and should be explained properly. The whitepaper is quite good and has a comprehensive competitive analysis but lacks business planning numbers and pursuasive tokenomics. MVP is available
Rated on Feb 9, 2019
The project team looks strong and very internationalize. But unfortunately, no trustable advisor in the team, so it’s hard to verify the project reality. Wish they can improve on this.
Member came from many country and project pass KYC.
Business model is clear but need to expand quickly by effective strategy. In China and Taiwan, most of salon has their own loyalty program and memership model. So, “The Joy” has to provide a very attractive program for salon to encourage them migrate to new platform.
The website also provide 4 languages, strong community with mass marketing effort.
Beta app is ready, I think this project worth give more attention.
Rated on Feb 9, 2019
Modified on Feb 9, 2019
Germany? It's 100% russian project, dont be so shy!
Very cool website! It attracted all my attention:) However it may seems little bit overcharged...
And. Legal part is so weak! Say hi to lawyer, he's wrong for many reasons!
And. You mentioned Forbes but the link leads to an interview not related to JOY at all.
And. beta-test in appstore doesnt work.
Rated on Jan 30, 2019
→ Blockchain Advantage - ⛔️
→ White Paper - ✅
→ Team Composition - ⛔️
→ Token Economics - ⛔️
→ Business Model - ✅❤️
→ Social Media Presence - ✅❤️
→ Collaborations & partnerships - ⛔️
→ Fund Allocation - ✅
→ Legal Loopholes - ✅
→ MVP/ DApp/ Working Product - ✅
Advantage - Clear business model. Great social media presence and very well executed whitepaper. MVP is present and they have already raised US$ 4.76 million.
Disadvantage - Team is apparently from Germany but LI shows otherwise and mostly new profiles. The tokenomics isn’t clear as only appreciation of token value isn’t sustainable for long term development of the project. Lack of substantial collaborations and partnerships.
Recommendation - A strong partnerships/ huge freelancers number and a clear tokenomics, mentioning benefits for early investors is pretty essential.
You can find my ratings methodology here- https://medium.com/@krishnenduchatterjee/ico-evaluation-investing-a-vc-perspective-for-investment-over-greedy-short-term-returns-433f6f9e13d8
Rated on Feb 5, 2019
Modified on Feb 5, 2019
I'm not sure where the requirement for blockchain comes in with this project. I don't see a use case for it at all.
The team is large and they seem to have a diverse skill set so at least they have that going for them.
Rated on Feb 4, 2019
I didn't see much use of blockchain here except the token creation on Ethereum platform, users reviews and ratings will be routed on decentralized worlds so those will not be managed or deleted by anyone. for standing it to be fair for end user.
Team is okay
Whitepaper is descriptive.
Vision is okay.
Product - they said Beta but it doesn't stand for MVP - https://thejoy.io/beta/
Rated on Feb 4, 2019
The project is interesting and very ambitious that tries to land in a market not too full of competitors, because in the end I do not see what great additional value can bring the Blockchain to a platform of this type.
The "frontend" of the project is quite accurate and presents a website well done and a fairly well written whitepaper with various analyzes. Even social media and communication channels are kept well, but apart from Facebook, the community is missing.
The team is wide, but then doing a more detailed analysis you can see how most of them have on the profile the German flag while in reality most of them are in Ukraine, the Blockchain developer has only a background experience as a full stack developer and so also other members of the team have very little experience behind both blockchain and financial. 4/5 developers are presented as team members but after going to see their github, apart from a few files are not other developments in progress or updates. With that number of developers you should travel at much higher speeds, in 2019 investors want reality before thinking about an investment, a good website and a whitepaper are no longer enough.
The hardcap (17.5M) I consider it excessive for a platform of this kind that will be fully supported by its users, so I would suggest to focus more on how to attract the attention of the mass. Tokenomics does not offer an accurate and complete view of the benefits investors can have.
This is a project that could work well, outside of Blockchain, but if you really have to adopt it, then Ethereum is definitely not the most suitable for you, as the current fees and scalability of ethereum are not really adapted for your setup . Advertising may also be inappropriate for mass adoption because we know how much people hate excessive and targeted advertising.
Rated on Jan 29, 2019
Decent Team. Great Concept. What remains is transforming vision to reality. Until we have the MVP, everything will just be speculation and success will be everyone's guess. Mass adaption is the key.
Rated on Feb 10, 2019
Modified on Feb 10, 2019
I like the uniqueness of this project. The team members seems to have been well selected. But my challenge in this kind of project is sometimes the marketing and social media presence across crypto and non-crypto AD platforms for effective promotion.
I believe if this project is well promoted it will be a very useful platform both for the hospitality and beauty businesses, and the freelancing industry.
Rated on Jan 29, 2019
Good vision, the idea is quite good and could offer a real opportunity to some customers that don't want (or can't) move out of their houses or offices. However, this will be a niche, when you pay for a massage or a beauty treatment you are paying also for "the entire environment", the soft music, the comfortable bed etcetera. The team is decent, MVP is ready only for some platforms. I personally don't like the advertising plan, I think they should concentrate only on the main business idea (the platform for beauty treatments).
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