TEND gives its clients access to unique investment opportunities which are currently beyond their reach but reflect their aspirations; investments that fulfill a passion or pursuit of a personally important interest, investments that are driven by purpose and emotion. TEND achieves this by enabling co-ownership of these special objects of passion & purpose, lowering the entry barriers that exist today. Despite being in shared ownership, all TEND investments come with a beautifully orchestrated “real-life-experience”, enabling its clients to see and enjoy their investment first-hand – and to share that experience with family and friends. Importantly, TEND provides a fully serviced platform and offering, including taking care of those associated but timeconsuming responsibilities of the co-owners, such as maintenance, insurance and security.
For full access to the platform, TEND charges a single, transparent, yearly access fee. TEND’s unique proposition, combining ownership and the potential rewards of unique investments with the satisfaction of real-life experiences, turns those investments into a positive and meaningful part of the clients’ lifestyle (rather than locked away in a bank account). The sourcing of those special opportunities based on the shared interests of the clients themselves, meaning they are co-created by those clients, will drive loyalty and growth within the TEND community. Our team, having developed an alpha version of the product, is testing it rigorously with the first 20 pilot customers and has successfully completed the technical proof of concept.
TEND uses the Ethereum blockchain to run its application and to tokenize (i.e. convert and certify) the client assets. The Ethereum technology establishes absolute confidence in the traceability of the co-investments and ownership is recorded on the decentralized, tamper-free ledger.