TANZŌ is a first-of-its-kind social marketplace for handmade goods, where crafters are protected and craftsmanship is guaranteed. TANZŌ’s distributed ledger technology ensures transparency within the platform and removes any unfair competition, such as wholesale vendors and listings of mass-produced replica items.
Most well-known e-commerce platforms don’t make it easy for true crafters to sell their unique items at fair prices. Crafters are forced to compete directly with wholesale vendors and traders who sell counterfeit or mass-produced replicas on the very same platform and at much lower prices. Often, it even becomes difficult to spot an authentic handmade item among the volumes of low-quality items that come up in the search results.
TANZŌ’s blockchain-powered identity verification process ensures that only true crafters will be able to sell their handmade items on the platform. It is also a guarantee to the potential buyers that all goods are truly handmade by the actual crafter who sells them.
TANZŌ’s blockchain-powered identity verification process ensures that only true crafters will be able to sell their handmade items on the platform. It is also a guarantee to the potential buyers that all goods are truly handmade by the actual crafter who sells them.
TANZŌ uses geolocation and timestamp functionality, in combination with blockchain technology, to verify the identity and authenticity of each new crafter, as well as each new item. On TANZŌ, all crafters are real and are selling their own handmade goods under their own name. TANZŌ’s integrated review system relies on the smart contract records from each buyer-seller transaction, ensuring that all item reviews come from people who have actually purchased the item.
TANZŌ business plan:
There are three main components which will define the success of the platform: Sellers, Buyers, and Products. The priority for TANZŌ as a platform will be to keep the growth of these three elements proportional to ensure enough liquidity and interactions on the platform. The medium-term assumptions for active crafters as a median across all categories is to reach 29 sales on average per month.
The TANZŌ team intends to grow organically through customer satisfaction and engagement. Common strategies, such as upsell and cross-sell will not be sufficient. TANZŌ intends to use the power of its community through self-regulation and crowd moderation to increase engagement of both buyers and sellers.
We expect an exponential growth of the user base on a year per year basis until we reach critical mass. It will be critical to attracting artisans from different domains and product categories in order to increase the interest of buyers. 95% of customers look at products ratings before making a purchase decision.
TANZŌ will provide them with additional metrics they can easily identify and understand, such as:
- Quality of product ratings. - Crafter ratings. - Access to comments from other verified buyers. As the user base grows, so will trust in the platform, and consequently the sell-per- customer rate. A lower fee for the buyers is a key element of the TANZŌ platform. The business plan is based on a maximum fee of 1.5%, it can go down to as low as 0.3% and as much as 35% of all fees will be returned to the platform users to reward the community (see Reward program). Technical Info Token economy:
TANZŌ token (TZO) is an ERC20 token. TZO will be used as a utility token for the following platform activities:
- Up to 1.5% fee for the platform - Blockchain transaction cost - Crafter rewards and incentives - Buyers rewards and incentivesTZO is the TANZO platform enabler. The only purpose of the issued ERC20 token will be as a fuel for the platform. The TANZŌ platform will not be able to operate without its native token (TZO). All blockchain transaction costs will be covered via the TZO token.
Being an integral part of the platform, TZO tokens will be used to facilitate product exchange, which in turn will enable TANZŌ's global expansion.
TZO functions as a utility token in the trading and rewarding systems. It is used to incentivize users who continually add value to the community. The TZO encourages cooperative behavior among users in the community, which is an important factor in the organic expansion of TANZŌ.
All fees incurred for activities such as product listings, renewals, and platform commissions on sales and other activities will be based on TZO.
TANZO’s fees are projected to be 68% to 83% lower than those on competitive marketplaces. The fee for a product exchange is as high as 1.5% of the cost of the product and can go down to as low as 0.3%. These fees will be covered with TZO token. No transaction/purchase/product rate or any other platform activity will be done without TZO token.
All ratings published on ICObench serve informational purposes only. ICObench does not provide investment forecast, recommendations or any consulting for that matter. Thus, neither ICObench, nor the experts can be hold responsible for the visitors’ investment decisions. Read more
Ph.D. | CEO | FinTech in Stocks | Blockchain in Cryptos | Author of Amazon Best Sellers in Online Trading Rated on Oct 21, 2018 Modified on Oct 21, 2018
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4
3
11%
“The business plan is based on a maximum fee of 1.5%, it can go down to as low as 0.3% and as much as 35% of all fees will be returned to the platform users to reward the community (see Reward program).”
Looks interesting as a reward model. But how do you increase the utility of your token value?
Georgi ManchorovICO team member replied on 21 Oct 2018
Calmen,
Thank you for the review.
By expending the crafter community and attracting more and more new buyers TANZŌ will become the largest online space for trading with handmade items. Based on our 5 years business plan our projections are to have over 300K crafters, 1M active buyers and nearly 3M listed handmade creations.
Forecast for 2022 shows that TANZŌ will be generating almost 4M in net revenues and a bit over 2M in community rewards. The more sales we have on the platform the more tokens will be needed for platform fees and for rewards. This will organically grow the demand, therefore, the price of the token will increase. This will also increase the wealth within the community.
Entrepreneur, Author, Journalist, Trainer, Influencer, Crypto Expert, Twitch Streamer and Marketing Specialist. Rated on Oct 8, 2018
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5
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10%
The team is rather small, but experienced.
Their vision is based on a modern approach that can easily find its place on the market after the ICO is over.
The product...they already have an MVP available, which is a proof of their dedication towards this project.
I believe this project indeed has potential.
Good luck!
Executive Director | Project Lead | Developer | Influencer | Advisor | Blockchain Lover | Influencer | Strategy and Vision Execution Rated on Oct 15, 2018 Modified on Oct 26, 2018
4
4
3
10%
Good team and chiefs have domain expertise.
Liked comprehensive whitepaper.
Vision is nothing new but targeting niche market of craft on blockchain which is good but it may narrow down the ROI for investors as I can hardly see why token price will be appreciated.
MVP is not available.
[Update] Update rating after Spoken with Georgi.
ICO Advisor | Blockchain Enthusiast | Venture Capitalist Rated on Nov 2, 2018
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4
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9%
This project has potential to solve a big problem we have now with counterfeit goods and artists who have had their art plagiarized. Though this idea is not new, the team seems to have domain expertise. Looking forward to see where this goes.
Founder of ICOExpert | Appsmoment | Blockchain Advisor Rated on Oct 20, 2018
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5
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8%
Tanzo project is looking interesting. It is coming with good team which did KYC verification and provided smart contract of their token already. Also, MVP is already live and supported by big community. It will be great to follow their ICO process and see how it will be at the end
Journalist, Editor in Chief cryptoconsulting.info Rated on Oct 8, 2018
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5
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7%
I think TANZŌ project is very interesting. Today, more and more people choose the crafts products - it is fashionable, high-quality, in demand. People who do something with their hands need help to promote their products and their products. This is important and TANZŌ can solve this problem - to make craft profitable and their products more accessible to us.
I also want to mention the team that is working on the project. They are very responsible in their work and, as it seemed to me, they want to make a really good product!
Founder at Hawk Cyber Security | Top ICO Security Advisor Rated on Oct 26, 2018 Modified on Oct 26, 2018
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3
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6%
This is an interesting project, overall. It fills a real need, although it's not solving a broad problem, but a specific one.
The whitepaper is very well written and clear. They also offer a light-paper, one-pager and also the website info, and all of them are consistent, which makes it easier for contributors to participate, potentially resulting in a more successful ICO.
The MVP was temporarily taken down. I will submit my final score once I see it, although it looks good in the screenshots and the solution overview shows a good plan.
They have a strong team and that is very important to deliver a good product, both technically and in the business perspective.
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| CBP, CBE, CCE |Currently @ Xtheta Singapore, a cryptocurrency exchange | ICO Advisor | IMMO High 1000 | ICOs Investments | Exchanges Listings Rated on Oct 10, 2018 Modified on Oct 10, 2018
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Real issue being tackled here, although i would say it is not something to shout about.
Team is above average. KYC pass.
MVP is available and so is road map. Nothing too difficult to develop here so i dont think there is any development risk.
The thing is this should not be restricted to just crafters and crafts, there is quite a lot of potential for such eco systems.
On the other hands there are already other such BC system around so maybe focusing on crafts might create an unique market niche for tanzo.
I anticipate the hype for this to be quite small especially in the current zombie state of the ico world, never the less it is a decent project.
To be honest the hard cap is pretty high for such a project, under 10 million would be more reasonable, and would attract more investors
Also some question that need to be ans
1. " TANZO will
incentivise users to use TZO tokens as their
default currency for transactions by lowering
or completely removing withdrawal fees and
by giving out bonus TZO tokens as rewards
for special achievements"
but then when the seller need fiat he or she would still need to incurred fees when he or she sells his or her tokens to fiat.
2. we need to understand tokenomics here, because tokens can only grow in value if the demand of it raise faster than the supply of it.
a) what happens to the tokens when say a sale is done? does it get burn or get back to the system? if it gets burn then the supply would be lesser and tokenomics would make senses here.
b) if the seller need to sell his or her tokens in the public exchange, that means the supply of tokens would keep regenerating in the market thus making the token velocity high and thus the token would not grow much in value.
ya we have to get this clear else we waste time building an ecosystem but the tokens have little value of appreciation.
Blockchain Expert | Fintech Consultant | ICO, STO, IEO Adviser |PR and Marketing Expert Rated on Oct 16, 2018
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5%
TANZŌ looks interesting, it will surly help handmade goods manufacturer, as no one in modern tech thinking about this industry it has great potential if TANZŌ can help this market hat will be great to us. As the biggest challenge is product delivery in global market let see how TANZO solve that issue. cant find MVP it take to main website.
Young Choe - ICO Advisor and Blockchain Technology Professional Rated on Oct 26, 2018
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5
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3%
1. Tanzo seems to have a great team at chief level, core level, and advisors.
2. Protecting originality of craftsmanship is one of areas that blockchain can contribute. Tanzo can help establish fair and trustful marketplace for handmade goods. The vision looks good.
3. In overall, the product positioning looks ok. The most challenging part, also risky part, may be the connection of physical good to digital form of asset to keep originality. This challenge is not only for Tanzo, but for whole IOT with blockchain area. Tanzo seems to use QR code at the beginning. For this connection, even hardware like IoT chip or PUF chip can be considered. The success of the product will depend on the wide acceptance from craftsmanship community in relatively short period of time. Tanzo may want to actively extend partnership with IoT companies and various areas of craftmanship.
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