SUKU aims to become the universal symbol of truth for consumers and brands, making commerce more transparent and efficient through the power of blockchain.
With consumers increasingly concerned about where products come from, the meaning of responsible business is shifting. Consumers are demanding that companies become more transparent, source ethically and sustainably, and include customers in giving back. This creates a sizable, sustainable market for fast moving consumer goods that is valued at $2.5T, which includes an untapped market opportunity worth $1T.
Our role to tap into this market is two-pronged:
1. Helping companies connect with the conscious consumers. Large corporations and brands don’t yet know how to address and provide the transparency the conscious consumer wants.
2. Helping consumers find transparent, verified products. Nearly 40% of customers say they would switch from their current preferred brand to one that offers more transparency.
We do this through a powerful verification tool (the SUKU Scanner) and supporting B2B backend infrastructure. Our solution traces products from raw materials to finished goods allowing brands to offer differentiated, transparent products with attributes that consumers can view and verify through the SUKU blockchain. The foundation of SUKU’s ecosystem has been developed over the past 2 years, enabling retailers and suppliers to transact more efficiently, securely and transparently.