Shyft is a general purpose proof of sender protocol for instant trust generation and portability, for any definition of a sender. It is built as a secure credentials verification network that unlocks new economies based on trust. “Shyft is addressing one of the most challenging issues in our financial system - connecting identity and reputation to legacy financial products and emerging blockchain based financial services.” - Meltem Demirors, Shyft Advisor." For organizations, Shyft reduces the costs of compliance due-diligence mandates [e.g. Know Your Customer (KYC); Business (KYB); Anti-Money Laundering (AML), etc.] while maximizing data security and protecting identity beyond the capabilities of traditional, non-blockchain-based compliance systems. Shyft also features a Creditability system, providing consumers with a reputational score based on compliance and historical transactional activity, which is especially useful for the unbanked.
Trust is an essential component of connectivity in communication. As we've become more dependent on technology, we've also become more distrustful due to numerous breaches of trust in the form of cybersecurity failures and widespread theft.
The way we treat data is broken; Shyft will fix it.
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