Our vision spawned from reevaluating the current consumer economy and its financial ecosystem in Vietnam.
Two fundamental questions we speculated at were, 1) Have customers been able to maximize their purchases?, and 2) Have retailers been able to maximize profits. In going about reevaluating the status quo, it was important for us to not increase spending for customers and sellers alike where it did not merit a clear cost benefit. Therefore, it became our mission to create an added-value ecosystem to benefits all parties involved without disrupting the current state of affairs. In other words, customers would be able reap additional benefits from their daily leisurely purchases and retailers/and in the same ecosystem, customer purchases would be a means for providing various tools and strategies to increase store revenue. Simply put, the idea of introducing SEN Point, a universal loyalty rewards system, in Vietnam came to fruition.
SEN Point looks to eliminate the customer loyalty programs’ limitations that currently exist, such as public confusion about the different mechanics of each loyalty program, difficulties in points exchange, lack of user engagement, and more. Removing these problems will accelerate the formation of a more cohesive, cooperative, and competitive customer loyalty industry.