Seal is the best way for anyone to check if a product is genuine or fake. Seal combines NFC chips, which are embedded into physical products, the Seal app, and the Seal Network to provide a fast, simple, and secure way to provide products authenticity and other services.
By facilitating a secure tokenized version of a physical product, Seal allows product-specific services to operate such as transferring ownership, theft prevention, insurance, but also brand activation campaigns and product analytics.
Seal lets brands earn money every time their products change owners. For the first time in history, brands can earn money from items sold through the secondhand trade, while simultaneously protecting their markets from counterfeiters.
Using the power of the blockchain, authenticity can be checked and ownership can be transferred decades from now, even if the product itself is discontinued, as long as people contribute to the decentralized Seal network.
Today marks the launch of blockchain powered product authentication and services platform Seal. This Amsterdam startup enables anyone to check if a product is genuine or fake. Bart & Joris share:“We come from a family of creators. Our mother frequently saw her products get imitated, so we know firsthand how devastating the impact of counterfeiting is. Our family suffered from it.” Seal combines NFC chips, which are embedded into physical products, the Seal app, and the Seal Network to provide a fast, simple, and secure way to provide products authenticity and other services.
By facilitating a secure tokenized version of a physical product, Seal allows product-specific services to operate such as transferring ownership, theft prevention, product recalls, brand activation campaigns, product analytics and custom integration with third-party software, like the brands’ own app or e-commerce sites. In addition to solving the counterfeiting conundrum, Seal also lets brands deal with parallel trade and midnight shifting once and for all.
Counterfeiting Fuels Organized Crime Seal Network was founded by Bart and Joris Verschoor, two brothers who spent a lifetime developing products and technology. Bart shares: “Our family suffered from it, but the real impact is far more insidious. Counterfeiting fuels organized crime on a massive scale. It’s the single biggest source of funding for crime rings, terrorism, and cartels. Buying knockoffs are perceived an innocuous crime, but that Michael Kors wallet from your local street market or that fake iPhone charger from Alibaba might be funding the next attack like the London Subway or 9/11.”
Disrupting the Counterfeit Economy Seal Network is designed for adoption by brands. Its business model allows brands to charge fees for services. For the first time in history, brands can earn money from items sold through the secondhand trade, while simultaneously protecting their markets from counterfeiters. Every time products change hands, the brand earns a fee, turning their products into revenue streams. This offsets the costs of equipping the products with NFC-chips while providing a lucrative revenue stream where brand monetizes their authenticity. By using the power of the blockchain, authenticity can be checked and ownership can be transferred decades from now, even if the product itself is discontinued, as long as people contribute to the decentralized Seal network.
The Blockchain Revolution in the Palm of your Hands Whether products are sold in stores or on the secondhand market, people can purchase goods with confidence again. Seal brings all the benefits of the blockchain revolution into the physical world. It puts the power of the blockchain into the hands of people. When asked what the vision for Seal is, Bart explained: “The ultimate ambition of Seal? To become the currency of authenticity, where products can be paid in full with Seal. Using Seal to pay for products provides both buyer and seller a guaranteed exchange of goods that are simply impossible with FIAT currencies. The powerful properties of Seal and its functionality as a medium of exchange are a giant leap forward because it is optimized to securely settle the exchange of physical goods.”
The startup is a tribute to all the creators in the world, who work incredibly hard to make the products we all love so much. They’ve dedicated their lives to improve those all around the world. Now it’s time to return the favor. Seal aspires to ignite a renewed appreciation for the world’s most beloved and worthwhile brands. Out of love for creation.
About Seal: Seal enables anyone to verify the authenticity of their favorite products. Seal wants to bring back confidence to consumers and allow for brands to interact with their most heavily vested customers in the most direct way the internet has ever seen. They are building a better world in which consumers appreciate the creative work of makers and stop feeding the counterfeit economy and its disastrous effects on the world.
Serial Entrepreneur | Inventor | ICO advisor | China Market | Exchange Rated on 14 Feb 2018
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4%
I like this idea, and team is very strong with early investment. The challenge is go to market strategy and how to partner with big brand. Also lack of service roadmap at profile. Looking forward to see a prototype.
Investor and Community relations Advisor to Blockchain Projects. Rated on 15 Apr 2018
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4%
I do not think this product will have any adoption as it only adds additional cost to manufacturers. You will never stop counterfeiters as long as people continue to buy counterfeit products. Those who buy counterfeit products dont care.
I do not believe this to be a good investment.
ICO Advisor, 40+ ICOs, Editor-at-Large Blockchain News, partner Blockchain Partners, founder Cryptoassets Design Group Rated on 14 Feb 2018
5
5
4
4%
Supply chain is a hot area of Blockchain development - largely being tackled by behemoths like IBM who has done some massive deals in China on tackling counterfeit pork and meat coming in from Australia and New Zealand. It's great to see more projects coming out of of the Blockchain startup scene. Well done! Good team. Nice to see an ICO project coming out of The Netherlands. Good luck guys.
Co-Founder & VP Business Development at Koinsquare | Marketing Manager at AidCoin | Campaign Success Manager at 200 Crowd | Advisory Board Member Rated on 14 Mar 2018
ICO investor, cryto trader and ex angel investor Rated on 16 Feb 2018
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3%
Good idea , but as with all good ideas it is competitive and time to market key. I like the hard cap whihc though may be a bit low , its positive though to be able to say that . Partnerhips key and woudl like to see more industry players on advisory who could get in doors of customers . Door openers are key to get traction, but overall like company, team but execution will be key
ICO and Blockchain Advisor. Full Stack and Ethereum/Solidity smart contract developer. Rated on 15 Feb 2018
3
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3%
I couldn't find anyone on the team with blockchain experience. The closest I found to blockchain was blockchain evangelist. I have also found week presence on bitcointalk (only one thread with little interaction.) The telegram channel looked better with close to 1000 users. Hopefully this will improve closer to pubic ICO. Generally idea is good, but we need to remember that system will require immense physical infrastructure to be implemented and cooperation of various brands in various jurisdictions. Good luck.
FinTech & Marketing Consultant Rated on 20 Feb 2018
4
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3%
Pros:
+ Promising vision and idea/real-world application of blockchain; starting budget
+ Good initial partnerships/memberships; clear roadmap, architecture diagrams and tech descriptions (however, might need a technical paper/documentation in the future)
+- Claims to have a working version of the product on both Android and iOS, but no easy access to the demo
Cons:
-+ Website is slightly confusing, doesn't follow usual ICO single-page design (not necessarily a disadvantage, but there could be an FAQ section, token distribution graphics, tokensale information more visible and accessible, etc. to improve content presentation)
- Decent team and advisors, but lacks blockchain experience
- Strong competition
Bblockchain enthusiast, business angel Rated on 19 Feb 2018
4
5
2
3%
Logical implementation of blockchain technology, good vision and a hell of a work ahead. Would've been better to have a strong list of partnerships and a running product with real clients, the business in highly competitive.
ICO Analyst|Content Writer|Trader| CFA Charterholder|Consultant Rated on 6 Mar 2018
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2%
I was very excited about this project when i first heard about it. The team has postponed the Presale and ICO on a few occasions. Based on telegram chats, team is very inexperienced with the ICO process. Please add some advisors to assist with your launch. I still feel the product and vision is great. Could potentially be the Vechain of North America and Europe. That being said, you will need strong partnerships with top tier brands to implement the NFC chips and relationships are key to making this successful. I hope it works out well as i would love to see this product succeed and to stop counterfeit goods. This project is a few key partnerships and advisors away from mooning, in my opinion.
Growth Hacking ICOs from the heart of Crypto Valley Rated on 19 Feb 2018
4
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2%
Awesome vision and idea that applies to the entire retail sector, this potentially solves a huge problem.
I don't currently see how they are able to pull it off with their existing, mostly local team, that explains a lot of vacancies. Also the product is just an idea for now.
ICO Advisory & Decentralization Rated on 18 Feb 2018
4
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2%
Overall a really interesting product concept that has the uniqueness factor that will make it differentiated in an ICO market becoming increasingly saturated with financial services offerings.
Distribution agreements balance the lack of product at this stage, as sales triumphs everything, and having an international presence will stand the team in good stead. Get us an an alpha, and then this idea could do really well.
"Love Is Forever When It's Written in the Blockchain" Rated on 18 Feb 2018
5
5
4
2%
Great project but there are a lot of competitors in this area. Tracking of products is very important. It will help a lot of people. There should be also a control mechanism to check if your chips are genuine. I think there is a possibility to cooperate with our service.
Please improove your benchy profile. Roadmap is needed and links on Github and Reddit. Your overal score will be higher.
Blockchain Solutions Advocate & Strategy Advisor | Founder of Blockchain in Europe LinkedIn Group Rated on 16 Feb 2018
5
5
3
2%
Strong team, and their vision aligns with my interest regarding implementing Blockchain solutions. Curious to see more about how they will build business development partnerships and go-to-market.
MBA in Finance & Strategy |Crypto-Enthusiast | ICO Advisor | 9+ Years of Corporate Experience Rated on 18 Feb 2018
4
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2%
It will be really difficult to execute the same as the consumer segment on target doesn't care too much whether the offered second hand product is fake or real. The companies will be least interested as they would rather focus more on first hand product sales through their official channel partners only. So execution and gathering customers will be a real challenge.
Crypto Exchange Listing Consultant Rated on 17 Feb 2018
3
4
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2%
Dutch company. The Dutch are great businessman. I think the concept has lots of merit but there are several similar projects in the crypto sphere so there will be some competition which is good. The team looks strong but not a lot of blockchain experience. I see Seal is already looking for the required personnel to beef up their Dev Team. No Road Map posted yet, but I would imagine we’ll see one soon. Social Media and community are small at this point, but it looks like those campaigns are just getting started.
Team: 3 Vision: 4 Product: 4
The ideas stated above are of my own opinion and is not financial advice. I am not a financial advisor, and this is not a place for the giving or receiving of financial advice, advice concerning investment decisions or tax or legal advice. These ideas and strategies should never be used without first assessing your own personal and financial situation, or without consulting a financial professional.
ICO and Business Advisor - Token Economics, Financial Evaluation and Business Strategy Rated on 18 Feb 2018
5
5
4
2%
Great idea, great team and thought through concept. Looking forward to it. The main question, however which automatically comes up with this is, what kind of impact and to which extend will this have on the world market.
Blockchain Architect | Smart Contract Security Advisor | ICO Advisor Rated on 14 Feb 2018
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There are multiple companies solving the same problem. It’s completely depends on the execution of the team. Most important thing is time to market and partnerships with brands.
Chief Strategist @ CoinPromoter, Owner of CoinCritique, Advisor to Skraps, EARTH Token & Hada-Dbank Rated on 24 Feb 2018
4
5
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1%
Seal is a decent project which promises something which should have been offered before. Glad that someone finally decided to do to exploit a fundamental advantage of blockchain and also solve a plague!
Vision 5/5
What they want to build is awesome and with practical world usability. If they can achieve it, it will be awesome. Presently, there is a couple of competitors but none as complete in their aim as Seal is. Bringing Trust in a Trustless System.
Team 4/5
I am not a fan of advisors because most of the times, they hardly do anything. Coming back to the real team, I have found them confident, approachable and with lots of answers for difficult questions. However, I see no lawyer.
If they add these, I will surely improve my rating here.
Product 3/5
Like I say in my every review, this is the tricky part. However, I couldnt find a roadmap on the website. This is alarming. If I have missed it, please respond to my review and I will be happy to increase my rating.
Update: I was informed by the team that the roadmap is on the whitepaper, which upon checking, looked promising. Changing my rating to 4.
ICOBench should do something about this. Most ICOs raise funds to build the product. How can one rate a product when its not built! A product, at this stage, is merely a vision, which is, again, another judging criteria. Please consider @icobench.
Co-founder at RQDN Labs, Author, ICO Investor Rated on 31 Jan 2018
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While the ICO Team needs to provide more information on their offering, a study of their product would show a limited use.
Their promise is a verification works if brands would join in their platform and then it adopts the company's "Seal Chips." And then this should be rolled out in retail stores. This presents a classic scenario where we company must show that they have incoming partners already. So far, the ICO has not yet sufficiently done this.
Agree
2 people agree
Joris VerschoorICO team member replied on 12 Feb 2018
Hi Regnard, our whitepaper and website have been updated.
Managing Partner, Usetech.com Rated on 18 Feb 2018
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Solid in planning, I particularly like how they sell only part of the tokens now and keep the reserve for 3 years - this is realistic planning for the unknowns of the future (unlike most other projects that think only for today). Space they're aiming at is a proven use case for blockchain, and the company seems like fairly well position to take some market share. Don't see it as a Unicorn, but they are serious about making it a viable business, which is good enough to deserve support.
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