Redchain is not just any platform, it's completely self-sustained economy.
Easily create your Redchain wallet, transfer some RCH or ETH (for which you can buy RCH from publishers or other token holders within the platform) and use RCH for wide variety of things - unlocking content, advertising and trading with others on the platform. Publishers upload content for which viewers need to pay a fixed USD price in RCH tokens to unlock. Publishers can hold their tokens, sell them, or use them on the platform to reach bigger audience. This system ensures constant RCH circulation and increasing demand at the same time, meaning that RCH token price will grow together with the platform.