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Qchain

Marketing & advertising on blockchain technology

Qchain is a marketing and advertising platform built on the Ethereum and NEM blockchains. Our main product is an accessible direct-buy ad marketplace, with a focus on native advertising and integrated personal data management features. We want to use blockchain tech to provide more control to advertisers and publishers, increase transparency and privacy, and cut out overhead from middle-men.

3.2
1 0 expert ratings
Benchy 3.2
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Ended
Token
XQX
Price in ICO
0.0780 USD
Country
USA
ICO start
24th Oct 2017
ICO end
5th Dec 2017
More on ICO
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About Qchain

Qchain is an upcoming blockchain-powered digital marketing, advertising, and analytics platform. Our direct buy advertising application aims to facilitate open, flexible, and inviolable cost-per-conversion, cost-per-action (CPA), cost-per-click (CPC), and cost-per-impression (CPI) transactions between advertisers and publishers through the use of smart contracts. We will especially place emphasis on facilitating cost-per-conversion transactions, which are more resistant to ad fraud, since the increased temporal and financial costs of conversions relative to clicks filters for human interactions. Our other central application, the Qchain Personal Data Management and Marketplace (PDMM) application, will add everyday Internet users as a third participating agent to the traditional advertiser-publisher binary star system. Internet users will be able to monetize, control, and permissionize their data with the PDMM application, advertisers will be able to ethically obtain more detailed and up to date data that helps with targeting, and content publishers will financially benefit from the higher conversion rates that come with more relevant targeting. Thus, the PDMM application offers the advertising industry progress on the fronts of data privacy and data quality.

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