PUC Token is a new wave of social media that is being built on blockchain technology. We give control of the profile back to the owner and empower the user with their own data. We do this by allowing the profile owner to tokenize and monetize their social media presence via blockchain technology.Currently, PUC is applying this technology in the advertising space through an influencer search engine that profiles, matches and ranks using big data and AI. The PUC platform offers a new advertising channel where people are media. However, this is just one use case because any vertical application can be built on top of the PUC platform with PUC as a currency in this virtual ecosystem. We are building the fundamental layer of a large-scale profile-based economy that can be replicated in industries beyond advertising.