The world is full of points and miles. Every company we face runs a loyalty program utilizing points. These point markets are worth more than 300 billion dollars and grow at 6% per year. However, it means that there are as many different types of points as there are many businesses around the world. Desperately, this makes it difficult for customers to manage and utilize their points. Even for businesses, the unused points result in the lower-than-expected performance of their loyalty programs and increase their debt in a negative way.
Pointium is a blockchain-based point management platform addressing these problems. The users of Pointium can easily integrate and manage Pointium tokens and their points for each company around the world in the Pointium Wallet. The users can also easily exchange their points for Pointium tokens, or Pointium tokens for the partnership’s points. In addition, the Pointium Wallet includes the Promotion Feed, which provides the users with the promotion or coupon of the partnerships in real time. This enables Pointium's partnerships to reach more customers and to promote more loyalty programs. Moreover, in Pointium Shop, the users can purchase the products or services of the partnerships.
To provide the users of Pointium with the reasonable exchange rate, Pointium operates two economic models. The first one is the Pointium Exchange Model. According to the model, the partnerships of Pointium can determine their own exchange rates for buy/sell and can also set the minimum points for exchange. This model lets the market decide the exchange rate, and gives the partnerships the full control to reduce their point debts. However, this model alone has a limitation: this can enable the Pointium users to experience the exchange loss. Therefore, the Pointium secondly aims to provide a more reasonable exchange rate for the users by operating the Promotion Incentive Model. Basically, it is the way to provide the users with more promotions of the partnerships who actively participate in the exchange. In this way, the partnerships try to establish the more reasonable exchange rate to promote more loyalty programs. Also, the model makes Pointium partnerships and users more actively participate in the Pointium.
Pointium is developed as an ERC-20 token on the Ethereum platform and can benefit from the blockchain technology. Pointium targets from the airline, hotel, and travel agency, which are the largest company in the point market, to online shopping malls around the world. With these advantages, Pointium, based on more powerful, secure, and efficient blockchain technology, will lead the 300 billion dollars of the point markets in the world.