Fueled by OPU Coin, consumers are able to monetize their skincare data along with receiving real-time support from verified dermatologists on the platform.
Users are able to interact directly with real-time imagery to identify skincare deficiencies along with the products and services necessary to help solve these issues. Medical professionals are encouraged to build the Opu database through detailed annotations of facial scans uploaded by users of the platform.
Altogether, Opu aims to provide reliable feedback on different skincare products along with offering a variety of solutions and discounts to assist users through a step-by-step skincare treatment process.
OPU Coins earned by the community are subject to real-time minting along with a newly introduced buy-back mechanism put in place to allow public token holders to fulfill new orders before minting new coins.
Opu Labs' mission is to improve how the global skincare industry exchanges data, information, and rewards in a way that benefits patients, dermatologists, treatment centers, brand specialists, and product manufacturers. To make that happen, we’re building a suite of blockchain-based technology platforms – starting with a mobile skincare app – and a token-based ecosystem that will reward its users. To raise awareness of our technology, and to encourage participation in our ecosystem, we’ll be launching an Initial Coin Offering (ICO) in June 2018.
Innovating A Multibillion Dollar Industry
We’re on the cusp of launching Opu — a customizable web and mobile enabled platform that aims to simplify and democratize access to professional skincare advice using a fusion of blockchain, Artificial Intelligence, image analysis, and eCommerce technologies.
It works like this: users take a photo of their face, which is analyzed by Opu’s native AI system that is being trained by Opu’s team of dermatologists. The results are then matched to high quality products and programs which are designed by experts based on the skincare goals set by each individual. Each user can then choose either self-guided programs or connect online with their personal dermatologist and/or skincare advisor who guides them along their journey.
Building A Trust-Based, Rewards-Focused Ecosystem
We’re using the Ethereum blockchain to build a trust-based ecosystem; using its smart contract technology to ensure that personal data stays secure and to validate transactions. This functionality allows us to create our own incentives and rewards program; and to establish our very own cryptocoin — Opu Coin — which will be used as the primary payment method in the app. Plus, users, employees, and skincare professionals can earn Opu Coins when they complete certain tasks, such as completing their profile or setting goals.
To help us create and perfect these services, we’ll be running a public Token Sale in June in which qualifying participants will be able to purchase Opu Coins. Only 5.5% of the total 12 billion coins are being offered through the crowdsale and the rest will be circulated throughout the Opu ecosystem. To optimize adoption of the coin, Opu already has dozens of partnerships in the works with a number of leading skincare professionals and has made the coin compatible with Bitcoin and Ether. The current Token Pre-Sale (including Private Sale) discount is at 50% and will continue to decrease until the end of April.
Experienced Leadership & Expert Advisors
To ensure the Token Sale’s success and to make the Opu a leading name in accessible skincare services, the Opu Labs management team — led by founder and CEO Marc Bookman, and COO Richard Reed — has appointed a talented team of international technology specialists and leading skincare professionals.
Our technology team is led by CTO Raj Jhaveri and our VP of Engineering, Lucy Omo — ably supported by our Chief Architect, James Hodgman and a team of tech and blockchain specialists.
Our dermatology team is led by our Chief Medical Advisor, Dr. Dhaval Bhanusali and Dr. Anna Karp who is working on Opu’s analysis and recommendation system. They are supported by a number of other dermatology professionals, including Dr. Lauren Ploch, Dr. Ashvin Garlapati, Dr. Omar Noon, Dr. Jordan Fabrikant, Dr. Matthew J. Elias, Dr. Farhaad Riyaz, and Dr. Pradyumna Vaidya.
As the Token Sale date nears, the entire Opu Labs team will be helping to raise awareness of our products, technology, and ecosystem to ensure that anyone interested has all of the information they need to feel confident about participating.
All ratings published on ICObench serve informational purposes only. ICObench does not provide investment forecast, recommendations or any consulting for that matter. Thus, neither ICObench, nor the experts can be hold responsible for the visitors’ investment decisions. Read more
ICO Marketing Expert | Launch Strategist | Global Branding and Fundraising Master Rated on Jun 13, 2018
3
4
3
10%
An ecosystem of dermatologists and clinics, apps and acne seems limited in scope but could attract exclusive and wealthy investors who patronize these services. Looking forward to something novel and exciting although the whitepaper needs more refining.
Blockchain Advisor and ICO Growth Consultant. Founder at Dynamic Abundance Advisory Rated on Jun 12, 2018 Modified on Jun 12, 2018
4
4
4
9%
Interesting seeming project in a relatively untapped space in blockchain, strong looking team. Worth keeping up with. Would like more clear cut product info and see an MVP.
ICO advisor|Crypto-asset and ICO investor| Libertarian|CEO of Block Venture Project Rated on Sep 21, 2018 Modified on Sep 21, 2018
5
3
5
8%
Team - well experienced and educated, key positions appear filled.
Vision - neither website nor WP would load correctly when I tried on safari, team should look into this. After checking WP on chrome, the overwhelming consideration for me was 'is this really the number 1 problem such a strong team should be focussing on?' There is an overwhelming feeling that this is a solution that needs its problem to be more significant than it really is. In the UK, having bad skin is treated by visiting a GP who either prescribes a solution and monitors, or refers to a specialist for more serious cases, who in turn prescribes and monitors. I'd assume it would be the same across developed economies (less the cost at point of service). An issue that has become apparent in the Skype consultancy market is misdiagnosis due to non tactile consult. This leads to increased costs for liability insurance due to increased risks. I'd assume that diagnosis of skin issues would be somewhat hit and miss for potential audience due to the many factors that can undermine a consultation - internet connection, light, image quality, patient dialogue etc. I was surprised to learn the average spend per month would be $75pcm, especially when the 38% market growth for TAM is driven by developing economies consumers (surely lower spend here would take average down?). WP is well explained and considered, but I find the concept undermined by the niche it is focussed on. Tokenomics may imply a price collapse after 12 holding bonus ends, potentially before that with a price point meaning token holding would no longer produce a real bonus in dollar terms.
Product - found and tried MVP, works well.
Good luck to the team with implementation. I really think such a talented team could be better utilised for a more pressing medical issue, but that's just personal opinion.
Paul, thanks for the sincere review and rating on our team/product. We have gotten equally positive reviews from people in the actual industry on our Vision.
- Over 1B skincare consumers online (including China).
- People don't trust the ads - we will help brands provide objective data which is very tricky to do in this industry
- Huge opportunity to create trusted data in healthcare. And there is a shortage of dermatologists in many countries.
- See our white paper for the liquidity bridge. Over time, will be absorbing tokens back into our ecosystem. With 3rd parties licensing our OPU wallet and given our max supply cap, we can expect the opposite of what you imply in your review on pricing.
Although the scope of this project seems highly limited. It still has the potential to attract niche investors. The whitepaper needs to provide further details. The team comes from a strong background. Waiting for an MVP.
ICO advisor | CIO | Blockchain Consultant | Early Crypto Investor Rated on Aug 30, 2018
4
3
1
7%
Good novel concept to create a decentralized system for health care providers and patients.
Team is solid and diversified.
Two main issues:
- no mvp apart from wallet. Since they are promising a whole suite of tools and apps I would've like to see at least one working already.
- only 50% of tokens will be sold during ICO and unsold tokens will not be burned.
Advisor, IT entrepreneur, information security expert. Rated on Jun 17, 2018
5
5
4
6%
A very interesting project that combines artificial intelligence and blockchain. But ambiguous for investors. It would be interesting to see MVP.
Let's see what will come out of it.
CEO of AMBCrypto |ICO advisor | Serial Entrepreneur | Inventor | Marketing Service | Rated on Sep 2, 2018
3
2
2
6%
This type of product has very low maketcap, it will be very hard to make any profit out of this. I will wait for their product to see how they will make it profitable.
Blockchain and Fintech investment advisor Rated on Jul 9, 2018
4
4
2
6%
Skin care analysis may not be the most obvious business model to put on the blockchain but as the main reason for doing it is to establish a token-based rewards and incentive program, I think it's ok.
Choosing Ethereum will potentially put a cap on transactions, not knowing exactly where Ethereum is going it may be wise to look at other ledgers that are focused on transaction speed and simplicity.
Strong (and huge) team but very hard to make out how many of the team members and advisors are actually working with the product or are just supporting it.
Tokenomics are, well, different. I have a very hard time supporting a distribution of just 5.5%. This together with the suggested token allocation will most likely keep the price down for years to come.
The indicated, fully distributed, the market cap is of 600-700 MUSD. Too high and simply unrealistic.
I like the team and the vision but OPU needs to do a much better job explaining how this ICO is going to be a good investment for the individual token buyer and potentially revamp their tokenomics and token allocation schedule, what they now have makes little sense.
Alos, I tried the MVP but unfortunately, at the time of this review, it didn’t work.
bit-life, Japanese cryptocurrency news site manager and Japanese ICO angent Rated on Aug 2, 2018
5
5
3
5%
The project understand the problems in skincare industry we are facing that people don't know the real solutions for their skin. What this project is trying to achieve will totally change how we buy and use skincare products.
Though, this is not the ultimate solution.
AI can lead our technology to further.
$3,000,000 soft cap is reasonable for the project, but compared with this, $37,000,000 of hard cap is too much and I wonder how they allocate those amount of money.
They have necessary advisers to make their dreams come true.
Founder TOTS Rated on Nov 17, 2018 Modified on Feb 19, 2019
3
3
3
4%
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