Mobile messaging apps have developed into a strong force in the mobile app sector following the advent of the Internet era. Today, we are witnessing the next evolutionary leap: Messaging apps becoming multi-purpose and multi-dimensional entities.
Mobile messaging apps have evolved to host and provide services that embody different aspects of our day-to-day lives. These apps effectively provide a social placorm for users to engage with one another and it is within natural trajectory that this will expand towards the integration of other lifestyle services. Undeniably, messaging apps have changed the way we communicate, interact and convey messages online. According to
Statista, 1.58 billion mobile phone users accessed messaging apps to communicate in 2016, and this figure is projected to grow almost double to 2.48 billion users by 2021. Clearly, mobile messaging apps have become communication essentials.
Steep competion can be observed from global messaging giants like Whatsapp, Facebook Messenger, and WeChat - all of which hosts more than 1 billion users per month. These market players are scrambling to one-up rivals with greater appeal factors, incorpora<ng innova<ve features like artificial intelligence and chatbots to further monetize their messaging product and expand user base. In modern day’s fast-paced society, consumers prioritize convenience - a demand evidently acknowledged by mobile messaging app developers. Multiple features and services are consolidated onto a single messaging app to save consumers the chore of alternating between apps for intended tasks. This has helped see a market boost in the relevant sectors (i.e mobile gaming, video conferencing, e-wallet payment etc.).