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Netcheckr is a Blockchain-based online marketplace connecting social media influencers to businesses worldwide. Netcheckr will be the first platform of its kind to allow advertisers to promote brand awareness, increase sales and enhance the visibility of their companies through targeted influencer marketing campaigns. The Netcheckr platform uses Netterium, an Ethereum-based token, as the unified mode of payment between influencers and companies, in addition to Blockchain-based smart contracts. This will allow the safe and regulated interaction of all parties, preventing fraud and the need for third party intermediaries. Netcheckr’s Smart Algorithms help brands select the best influencers based on various parameters including relevance, popularity and demographics. The user-friendly interface provides profile pages for all influencers and quantified marketing campaign projections, maximizing the return on advertising budgets. The platform also helps both small and large-scale influencers find new brands and monetise content more easily and profitably. An analysis of virtually every metric shows that the influencer marketing sector is experiencing exponential growth. Netcheckr is positing itself to be the sector’s future leader, thanks to its state-ofthe-art platform, effective marketing campaign tools and the security advantages of Blockchain-based technology.
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