Matrikas is a technology company that powers the real-time buying and selling of media on centralized & decentralized applications and the broader digital environment. In 2017, the cryptocurrency economy added hundreds of billions of dollars of market capitalization. In the next ten years, the cryptocurrency economy could add trillions of dollars of market capitalization. This emerging industry has produced new decentralized applications, platforms, and distributed blockchain ledgers. New media opportunities have arisen because of the mainstream adoption of blockchain. Blockchain has gained acceptance because its distributed ledger technology solved the double spending problem for digital currencies. Blockchain solves similar problems for supply chains. Matrikas works with the supply chain of the $563 billion media and advertising industry. Matrikas tokens power its distributed ledger blockchain technology that can improve the supply chain of the rapidly growing media and advertising industry. Matrikas „s solutions increase efficiencies and reduce the reported $16 billion of annual ad fraud.
Recent years have brought many new digital advertising formats to the market. New display formats, new social formats, new video formats, and even emerging formats like virtual reality are growing in the market. With the huge growth in digital advertising spending, there has also been a growth in inaccuracies and fraud. In the way that blockchain solved the double spending problem for digital currency, blockchain can solve the ad fraud and inaccuracy problem for digital ads. The digital advertising market continues to add billions of dollars every year. Digital advertising is susceptible to fraud, uncertainty, and inaccuracies. A study by WPP's GroupM says ad fraud could cost businesses $16.4 billion in 2017. The $16.4 billion represents 20% of the total market, a very significant number. It is very important to advertisers to find a solution to the growing ad fraud problem. It has been stated by many in the industry that they are seeking a solution. (Chart data by eMarketer)