MoneyToken

Improved my rating and hope they will improve the project description in the near future as promised

Interesing idea, I think this is a read pains and needs. But so many similar projects make this project success become very challenge.

A better finance service better have some asset guarantee or back by a real bank instead of just a platform service, this is for build up the trust foundation quickly before promote the service. Who knows the Collateral funds or Credit funds is real and trustable? I will update my rating if I have more finding.

this project is using deceptive marketing practices and cannot show proof that they have raised any funds at all.

A promising project, I've seen similar ideas, but it has all the chances to succeed: a strong team, a detailed roadmap, considered important legal nuances

Great Concept! Solid Team. Look forward to watching the progress of MoneyToken.

I am updating my rating they shows lots of improvement in their work.

Team is good but lack of information in wp ....

Update rating : After discuss with the team I am changing my rating

Very attractive idea, there are a lot of similar projects, but this ones looks strongest!

This is smart. I like it. The first interesting financial ICO I have seen in some time. Great idea. Good team, could be bigger though.

Interesting project! Good team and all the best for future endeavours.

Interesting project with a strong team. I am following this one.

Solid offering, great team.

Brief overview (will extend later):

Pros:
1. Strong team. Experience, resources, connections - all in all very solid appearance.
2. MoneyToken is actively engaging with both crypto industry leaders (got some inside here) and financial influences. With their honest support it has a great chance for success.
3. Clear and realistic milestones.
4. Properly done marketing materials and information disclosure.
5. Active communication. Even thought I didn't find much information on some topics in the public domain, most of the questions was answered by the MoneyToken team in the direct conversation via LInkedIn.

Cons:
0. Vision is not that unique. So the key for the early success (which is crucial for the majority of ICO investors) will be the execution.
1. Key competitors looks stronger and better connected inside the industry and with regulators. MoneyToken has some connections though, we'll see.
2. I would say, that the financial requirements look a bit inadequate for the goals of MoneyToken. E.g. the legal tasks alone will likely take more, than a proposed Soft cap. But Hard cap will work.
3. Some milestone challenges (e.g. Amanda AI adviser) are not properly explained and evaluated. Didn't find any information on it in the MoneyToken's promo materials. AS far as I concerd, now it looks like AI here is not an AI, but rther some very limited ML for the user interactions and, probably, some basic data processing. A bit of BS marketing - but which ICO didn't do it?

Overall a solid project to look after, if you are not largely invested in one of their many competitors.

UPDATE 11.04.18
Based on the new discoveries about decietful and very controversial marketing practices, overall scores are updated.

1. Team looks strong on backgrounds. They have an established Legal Team as well. Their dev team should be transparent shortly from my understanding. After being updated that profiles such as David Cohen, Rubakh, Tokay, Chudy,Byrne, Agnihotri and Annette are still not fixed showing connection to this ICO, No picture, or any public profile, I have revised my rating to a 2. In their Telegram chat, the answer from the team was that they don't need to show it, to paraphrase. I was threatened to be banned because I had my review site by my name. They thought it was promoting another ico, obviously it's not. It's put there for independent investigative and transparency purposes, no different than a rep from any other news site or channel. Of course all the while myself and another bench expert were asking hard questions.



2. I think the idea and vision is phenomenal. However, due to being in private sale, details are lacking on how they will comply with regulation. I understand this can be a utility token as in the value is generated by loans not the token itself. The good thing is they have a Law Firm with Crypto and Finance experience on tap. Their whitepaper is broken up into 2 pieces, if you don't review site, you'll miss the financials. Niche market. Also updated: They place MasterCard credit cards on their site without the disclaimer that MasterCard is not a project partner nor does it approve of its branding on their site. This is deceptive, bc it can present a false sense of confidence for an unwary investor. In the end, in their Telegram chat, they admitted they don't mean to, and answered saying it will actually be Visa branded credit cards?

Also they use wallet generators in order to protect their true wallet identity from hacking. Although good, it fogs one's ability to know if they are being honest in the capital raise goals they claim to be meeting by the progress bar on the website. I requested if the community would be able to get a screenshot of their wallets with the different amounts, with the wallet address id, cut out and was told no, because hackers. Hackers can't hack a screenshot, nor a wallet with no location details present. If one is an investor, that's a safe question to ask right?


3. The product is great and needed. They pass KYC and employ an AML. This tells me these guys are thinking, along with once again an experienced Law Firm on tap. Their token sale distribution I find a bit under the standard of 50%, but I also understand this is due to strategy to ensure stabilizing of lending process through reserve fund. I may have missed it, but I didn't see a hard cap softcap. I reviewed their telegram and it is already exploding in membership. I give 3s for great concept products until beta is released (4), and when full platform is released (5). See my updates, product downgraded to a 2 until an MVP or beta is live. They also use 2 different companies, they state by mistake. One collects funds, the other issues tokens, good luck!

In summary, I'm not concluding they are a SCAM, but I am concluding this could potentially be high risk and there are breaches that need to be cured. I'm willing to update my rating, once things are cleared up.

This is a good team with the right background. I liek tsi and see it as way better than products like SALT that lack the experience and legal and compliance knwoledge. It would be intersting to see how quickly they get a credit licence if they go down the FCA route and passport in EU. This would be a great comapny for FCA sandbox. I may have missed it but could not really see how collatoral is managed or held so that needs clarity but overall I like it a lot and one of the better ones attacking this space who have also thought about stop loss etc where many have just assumed crypto goes up...

++ Pretty impressive advisory board. Got not only huge network but also immense experience within crypto world
+- Should include more team members within MaARCOM/ PR and Development teams
+- Vision is good but existing competitors had a good kick start. Will be challenging to outcompete their product.
+- Missing MVP?

In my opinion, this is no different than borrowing from margin.
Transferring the same concept from the securities market makes sense.
I do have some questions with regards to how much one can borrow vs value, caps, do you have the right to sell if Bitcoin were to go below a certain threshold just like how broker dealer are able to? Does the rate of interest vary depending on the total value borrowed or is it flat lined?

*Please see my profile for disclosures.

Team is looking promising and able to implement the project. My concern is the fact that the token is looking to be a security rather than a utility and it might be a problem in the near future.

The token is not a security per whitepaper, but it lacks true utility function and this statement implies profits, which might interpret it as security.

"The opportunity to become a lender when depositing IMT for Lender Membership."

I like the concept of own exchange, but it might push back development of the platform and its readiness early enough to keep excitement, while no exchange lists the token for being seen as security.

Strong team with good vision will build useful product

Pros:
+ Blockchain + AI and money lending on steroids
+ Strong established team and star advisors
+ Good media presence; clear and easy-to-read whitepaper and other documentation

Cons:
- N̶o̶ ̶l̶i̶v̶e̶ ̶d̶e̶m̶o̶/̶a̶l̶p̶h̶a̶ (product score reconsidered based on account.moneytoken.com)
- No roadmap on the website
- Other competitors, but execution is the key

its a brilliant idea, and i'm sure that it will help many of us.

we both believe on the crypto and we all think that to sell it is not a solution.

but at the same time we do need to buy things ...

you came up with the right solution.

my question , the loan will be available for a specific country or worldwide?

I like this product because of the enormous savings and predictability it will bring to investors. Confident the technology will allow owners of crypto assets the flexibility in their financial decisions

Very interesting project. Let's see what will come out of it.

The industry for Bitcoin as a collateral loan is very niche and well targeted .

What distincts the project from competitors like SALT? I see the problem that is solved, nevertheless I think there will be more innovative ideas to tackle that problem soon so I don't fully buy in that idea.

Аfter an in-depth study of the project, i found out that this is a very interesting financial ICO. They will add more information soon, as promised. Good conversation with co-founders. Good luck!

The product is a great idea, but there is plenty of banking ICOs, definitely bigger than MoneyToken.
The team is young int the field, and I would expect the involvement of people with a background in ICO marketing
The vision is good, nothing really disruptive compared to other ICO in which I took part. So it gets a 4.

A strong team with a very interesting project. Definitely worth checking it out!

With Roger Ver Advising on this project, they have a very strong team and the approach of de-centralized exchange is where the future is going.

Very good and promising project with strong team in background.

team:

+ experienced in finance and technology

vision:

+ lending on crypto holdings
+ Keep it simple and good

- regulation to exchange functions unclear
- platform opportunity is not clear
- involvement in Tether is negative, as unaudited and management with negative records

product:

+ simple
- seems to copy saltlending.com partially
- safety of collateral unclear
- operating company for token sale and cryptocurrency loans registered in the British Virgin Islands
- KYC, AML, ATF unclear
-

Seems like the real strength of this ICO lays in the Team and the great Advisors behind it.
The idea of collateralized loans has been taken and applied directly from traditional financial markets but can result anyway in a good success since the potential target audience of customers is very wide.
I would have preferred if they designed a smart contract directly connected to an "oracle" in order to have a fully self-executing contract, this is a slight limitation of using ERC-20 token.
A bonus feature is represented by the introduction of Amanda as AI assistant helping and analyzing customers behaviors.
Worth keeping an eye on this ICO in the future.

The project seems quite fair and valid, plus, the described operational process is also clear, that happens with financial ICOs not very frequently.

However, where is the working platform? And how long will it take to create it?