MoneyToken

Improved my rating and hope they will improve the project description in the near future as promised

Interesing idea, I think this is a read pains and needs. But so many similar projects make this project success become very challenge.

A better finance service better have some asset guarantee or back by a real bank instead of just a platform service, this is for build up the trust foundation quickly before promote the service. Who knows the Collateral funds or Credit funds is real and trustable? I will update my rating if I have more finding.

I am updating my rating they shows lots of improvement in their work.

Team is good but lack of information in wp ....

Update rating : After discuss with the team I am changing my rating

Great Concept! Solid Team. Look forward to watching the progress of MoneyToken.

This is a good team with the right background. I liek tsi and see it as way better than products like SALT that lack the experience and legal and compliance knwoledge. It would be intersting to see how quickly they get a credit licence if they go down the FCA route and passport in EU. This would be a great comapny for FCA sandbox. I may have missed it but could not really see how collatoral is managed or held so that needs clarity but overall I like it a lot and one of the better ones attacking this space who have also thought about stop loss etc where many have just assumed crypto goes up...

Top 10 of projects 2018. I look forward to the product. The all-star team with top advisors. The idea is not new, but in the hands of a good team the project has a great chance of success.

The token is not a security per whitepaper, but it lacks true utility function and this statement implies profits, which might interpret it as security.

"The opportunity to become a lender when depositing IMT for Lender Membership."

I like the concept of own exchange, but it might push back development of the platform and its readiness early enough to keep excitement, while no exchange lists the token for being seen as security.

Strong team indeed with expertise and track record.

Vision is good as trading good coins/ tokens today is risky and the idea will help holders to not sell BTC/ETH/BCH...while still having fund for doing their business is always a wish for everyone.

The only thing I am concerned is how it is executed in reality?

its a brilliant idea, and i'm sure that it will help many of us.

we both believe on the crypto and we all think that to sell it is not a solution.

but at the same time we do need to buy things ...

you came up with the right solution.

my question , the loan will be available for a specific country or worldwide?

Digital assets as collateral is good idea, widely discussed in crypto space last years. Some startups are already collected funds for their projects as ETHLend, SALT and some others.

Of course, this type of services will get mass adoption only when the cryptocurrencies will be common stuff for majority of people. But even now, when bitcoin drops down, many people for crypto community need funds for life and don't won't to spend their bitcoins/other digital assets for so low price. So, I think that in case of succesful tech implementation this service have good opportunity on market.

Some questions/opinion:
1. I didn't find any developer team on your website
2. Github repositories are not updating since 1 feb (I mean stuff related to product, not for token issuance contract)
3. Do you have financial model and model for token? You calcultated demand for tokens ?
4. Do you have some yellowpaper or tech paper about your project?

Your project is just an idea? Or no and you have some working tech stuff?

This is smart. I like it. The first interesting financial ICO I have seen in some time. Great idea. Good team, could be bigger though.

Very interesting project. Let's see what will come out of it.

I like this product because of the enormous savings and predictability it will bring to investors. Confident the technology will allow owners of crypto assets the flexibility in their financial decisions

What distincts the project from competitors like SALT? I see the problem that is solved, nevertheless I think there will be more innovative ideas to tackle that problem soon so I don't fully buy in that idea.

The product is a great idea, but there is plenty of banking ICOs, definitely bigger than MoneyToken.
The team is young int the field, and I would expect the involvement of people with a background in ICO marketing
The vision is good, nothing really disruptive compared to other ICO in which I took part. So it gets a 4.

With Roger Ver Advising on this project, they have a very strong team and the approach of de-centralized exchange is where the future is going.

Seems like the real strength of this ICO lays in the Team and the great Advisors behind it.
The idea of collateralized loans has been taken and applied directly from traditional financial markets but can result anyway in a good success since the potential target audience of customers is very wide.
I would have preferred if they designed a smart contract directly connected to an "oracle" in order to have a fully self-executing contract, this is a slight limitation of using ERC-20 token.
A bonus feature is represented by the introduction of Amanda as AI assistant helping and analyzing customers behaviors.
Worth keeping an eye on this ICO in the future.

Very good and promising project with strong team in background.

A strong team with a very interesting project. Definitely worth checking it out!

Strong team with good vision will build useful product

Аfter an in-depth study of the project, i found out that this is a very interesting financial ICO. They will add more information soon, as promised. Good conversation with co-founders. Good luck!

The MoneyToken project tries to be different to what other ICO platform offer and this is a refreshing approach. Most users would appreciate the strong role that blockchain technology plays in the use of the platform and it speaks volumes of the commitment of the team to stick to the project and make it work.

In the very crowded space that the ICO offerings operate, this is a refreshing look at handling crypto currencies.

Brief overview (will extend later):

Pros:
1. Strong team. Experience, resources, connections - all in all very solid appearance.
2. MoneyToken is actively engaging with both crypto industry leaders (got some inside here) and financial influences. With their honest support it has a great chance for success.
3. Clear and realistic milestones.
4. Properly done marketing materials and information disclosure.
5. Active communication. Even thought I didn't find much information on some topics in the public domain, most of the questions was answered by the MoneyToken team in the direct conversation via LInkedIn.

Cons:
0. Vision is not that unique. So the key for the early success (which is crucial for the majority of ICO investors) will be the execution.
1. Key competitors looks stronger and better connected inside the industry and with regulators. MoneyToken has some connections though, we'll see.
2. I would say, that the financial requirements look a bit inadequate for the goals of MoneyToken. E.g. the legal tasks alone will likely take more, than a proposed Soft cap. But Hard cap will work.
3. Some milestone challenges (e.g. Amanda AI adviser) are not properly explained and evaluated. Didn't find any information on it in the MoneyToken's promo materials. AS far as I concerd, now it looks like AI here is not an AI, but rther some very limited ML for the user interactions and, probably, some basic data processing. A bit of BS marketing - but which ICO didn't do it?

Overall a solid project to look after, if you are not largely invested in one of their many competitors.

UPDATE 11.04.18
Based on the new discoveries about decietful and very controversial marketing practices, overall scores are updated.

Interesting project! Good team and all the best for future endeavours.

Solid offering, great team.

Many have questioned this company’s marketing practices.

It seems as though this idea is similar to trading on margin.

The token is not a security according to this company, but it lacks a true utility function.

I like that they have their own exchange, but it might hinder development of the platform.

team:

+ experienced in finance and technology

vision:

+ lending on crypto holdings
+ Keep it simple and good

- regulation to exchange functions unclear
- platform opportunity is not clear
- involvement in Tether is negative, as unaudited and management with negative records

product:

+ simple
- seems to copy saltlending.com partially
- safety of collateral unclear
- operating company for token sale and cryptocurrency loans registered in the British Virgin Islands
- KYC, AML, ATF unclear
-

The project seems quite fair and valid, plus, the described operational process is also clear, that happens with financial ICOs not very frequently.

However, where is the working platform? And how long will it take to create it?

Pros:
+ Blockchain + AI and money lending on steroids
+ Strong established team and star advisors
+ Good media presence; clear and easy-to-read whitepaper and other documentation

Cons:
- N̶o̶ ̶l̶i̶v̶e̶ ̶d̶e̶m̶o̶/̶a̶l̶p̶h̶a̶ (product score reconsidered based on account.moneytoken.com)
- No roadmap on the website
- Other competitors, but execution is the key

The concept is not new, and is similar to previous decentralized lending platforms like SALT. However, the space is big enough for competitors.

The platform has launched and is already booking loans for users.

The team appears well spoken, with a diversified experience and at least proven enough to attract top tier advisors like Roger Ver.

This project will interesting to watch and with a proven concept, working product, should prove to have strong utility.