Mimic is a movement that gives you the power of targeted virality. It’s a platform consisting of several key factors: people, communities, videos and, finally, the app that brings them all together.
It's based on the key insight that the allure of virality isn’t in the number of views. It's about people following your example. It's about you setting a benchmark which someone will try to copy and make better - out of respect or a simple desire for improvement.
This is why we imagined and started working on an app that will enable users to do just that - mimic other people's achievements, moves and ideas, no matter how challenging or wacky they might be. Then, we will give them a way to show it to the world. Regular people will have the power to connect to the “viral guy” who set the example, getting a small piece of fame for themselves and, in the process, propelling the original to an even higher level.
This will start as an alternative movement - gathering communities like skateboarders and social experiment vloggers, then moving on to more mainstream topics. However, it will always remain about connecting people through microachievements in their common field of interest.
Finally, we believe that an app made for the people should be owned by the people. Therefore, we’re also creating the Mimic cryptocurrency and rolling out the ICO. We will invest in the creation of the platform, incentives for thought and example leaders and brand ambassadors, online and offline guerilla marketing and, most importantly, measuring activity details, collecting insights, updating the app and creating additional value for people to stay on the platform.
In short, investment in marketing will not rely solely on conventional marketing channels. Instead, it will convey an underground story - focusing on dedicated communities like those on Reddit and using the money to create value and pull people in instead of pushing our product out.