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Lydian

The First Marketing Cloud for Blockchain

LydianCoin (LDN) is a utility-token that allows cryptocurrency-enabled purchasing of targeted, A.I. driven digital marketing and advertising services operated and under development by the Gravity4 Corporate Family. Gravity4, Inc. is the direct or indirect parent of approximately 43 subsidiaries in the United Kingdom, Ireland, Bermuda, Sweden, Hong Kong, Taiwan, Australian, Mexico, the British Virgin Islands, Brazil, Singapore, Jersey, China, Malaysia, Denmark, Norway, Finland, Spain, Germany, the Netherlands, and Colombia (Gravity4, Inc., together with its subsidiaries, the "Gravity4 Corporate Family").

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~$11,315,843
value of tokens sold in ICO
Ended
Token
LDN
Price in preICO
1 LDN = 3.75 USD
Price in ICO
1 LDN = 5 USD
Country
Whitelist/KYC
KYC & Whitelist
Restricted areas
USA
preICO start
30th Oct 2017
preICO end
30th Jan 2018
ICO start
30th Jan 2018
ICO end
14th Feb 2018
Report

About Lydian

Based on market research, the average ICO spent between $100,000 to $500,000 in digital marketing for their token sale. Each ICO issuer appeared to use archaic methods of advertising such as using over-priced ad networks or direct placement on crypto-related websites. In 2017, ICOs have raised over $2 billion, and dozens are still planned for the remainder of the year. Once a company completes their sale, they will still need to continue to advertise and find customers as their product is built. This will be at a higher customer acquisition cost than their original digital marketing spends of their token sale. This is why LydianCoin exists. It will ultimately be the sole utility token to provide advanced digital marketing services to the blockchain community powered by Gravity4 at scale and provide access to its future products. We expect LydianCoin to be the first utility token that provides companies the ability to market token sales and their products for customer adoption versus that current status quo of using fiat channels with archaic methods of targeting.

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