Proactive Content: If as before, the brand absolutely must depend on the House to make a radio programme is broadcast live, now with the technology live-stream they can fully master the game: from time to time, location program content, which is not run by any special requirements.
Saving Cost: The development of the technology live-stream has brought the program to the viewers with only the minimum equipment requirements for (smartphone and internet connection), it does not depend on the tv station itself help the optimum brand are costs directly to the program.
Increase Effective Interation: In the era of Social Media boom, interactions become indispensable activities for all media content, whether made directly by live-stream just helps to increase awareness about the program, and also created an interactive channel : connect users with the brand & message that the brand wants to convey.
Fully Eploit Content: Same content, live-stream support diverse activities of brand communication: connect with fans through KOLs (Celebrity / impact), expanding the forms of direct interaction (hashtag, comment, tag, ...) as well as storage and easy sharing even after the program ends.
Combined with crypto currency: Help for the user easily payment on the platform, High transparency due to not through third party.