Knowledge.io is a blockchain powered knowledge sharing platform which enables consumers and experts to prove their knowledge in many areas of expertise, and earn tokens which can be redeemed for real-life rewards. The platform also contains the Q&Ads Knowledge Score Targeting enabling marketers and advertisers to target advertising at real people who have proven expertise in their areas, avoiding many issues prevalent with adtech today.
From the day we are born, we are continuously learning. Early on in our lives we learn a wide variety of skills - reading, writing, arithmetic, what we like, what we don’t like - somewhere along the way, we are taught that the rewards and bene ts for learning and attaining knowl- edge will be more clear later in life. As a society, we indebt ourselves nancially, spending years in schools and colleges accumulating knowledge, and as we progress through our ed- ucational journey, we are told knowledge is itself a reward, that knowing something should be reward enough. After many years of formal schooling and attaining knowledge, we realize that the main outcome of this learning, the value of what we know, is nancial in nature.
Throughout the entirety of human history, people have celebrated achievement. Today, this is perhaps most visible in professional athletics, where top teams and their superstars re- ceive immense praise, recognition, and rewards. This motivates aspiring players to strive to perform at higher levels, providing role models and goals for people inclined towards com- petition. Professional sports and similar platforms for celebrating human accomplishment also create downstream fan markets: analysts, reporters, spectators, product developers, marketers and venue, sponsors, and other vested interests all have an emotional and eco- nomic stake in the performance of “their” teams. What if this level of enthusiasm were directed towards knowledge? Knowledge.io is making this happen, and is revolutionizing the way people connect and value knowledge.
Nature designed us to be attracted to things that provide immediate reward – like eating a cake, kissing a partner, watching your favorite TV show, listening to music, and playing games. It takes a whole year to get on the dean’s list in a college – that’s a long time compared to the 30 minutes you spend watching your favorite tv show. So why is knowledge treated so differently? Why should knowledge be rewarded abstractly, and not directly? The Knowledge.io platform solves this problem by rewarding knowledge and participation with the Knowledge Token.
Knowledge.io began as a concept for rewarding and celebrating knowledge. Everyone pos- sesses knowledge, and is shaped through their individual life experiences, but opportunities to share, showcase, and receive the bene t of one’s own knowledge can be scarce for most people. Knowledge.io introduces a platform to applaud and reward users for sharing their knowledge. Knowledge.io proposes a platform that will enable its participants to attain an immediate reward and validation through gami ed learning, veri cation of expertise, and cutting-edge ad tech based technology. Knowledge.io is a multifaceted platform with for- ward thinking crypto technology, creating a user centric approach to information gathering and persona building. Knowledge.io proposes a new frontier in knowledge tracking, veri ca- tion and validation, and through using reward and incentive models detailed below, attains high levels of engagement.
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ICO Expert & Advisor | Business Development Consultant | Marketing Strategist Rated on Jan 26, 2018
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Team looks huge enough, still we can't see a single profile linked to a social one (maybe on purpose).
Trying to build decentralized versions of Google Adwords in ad tech, Amazon in ecommerce, Udemy in education, and LinkedIn in employment is colossal effort to do, but as we can see from other projects and startups in recent years - everything is possible! Asking people Questions & Answers and scoring them is interesting idea.
Good suggestion is to have secondary market for trading Knowledge Tokens, this will give a new option for experts to sell earned tokens for other cryptos and advertiser or 3rd parties to buy.
Hard part of the deal will be to get Academic community to acknowledge the platform, good starting point will be to promote it among the students first.
Software engineer and advisor Rated on Feb 2, 2018
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I think the product vision could be good for someone in advertising but as a potential user seeing this as an educational platform I think I would find it a little bit creepy that it appears to be there to profile everything I know and then match me to advertisers. However maybe not creepier than what advertisers do anyway without us knowing?
But I'm not going to ding them on score just because the vision didn't meet my preconceived notions of how it should work.
Assuming I did want to collect data on users and then match them to advertisers I would do something like BAT or BLOOM are doing where the data and the consumer are completely separated and without the user to unlock it the data is worthless, and the in Bloom the user has fine-grained control over what parts of the data are ever shared (anonymously). That might be how Knowledge works inside - it just wasn't clear to me. Given that they will have to support the right to be forgotten in Europe and other standards around privacy they will have a lot of work to do to meet them especially considering the immutability of the blockchain. It would seem the *only* way to allow users to be forgotten is if their identity and data is completely encrypted in a way that without the user to permit it then it cannot be accessed at all. Alternatively all that information has to be stored off the blockchain in a mutable store.
Also I wonder if there is a completely ad-free way to use Knowledge that is suited for children? Or if it is only intended for use by adults. Sort of a Udemy with ads that is free to use.
On the economics side it is unclear to me if there is expected to be a financial upside of token ownership. I think it is related to increased use drives more demand for tokens by advertisers and those token circulate back through users to pay for products in-network. As best I can tell there is no option for users to cash-out those tokens so it keeps you in the system. This avoids a lot of problems with deflation or exchanges or taxes etc.
The team only lists one developer with blockchain development experience so I'm assuming they have hired more since the system of meta-mining and token economics seems pretty complex. I expect a lot of contracts to be written - plus the whole meta-mining system. Thus far the Git-repo has mostly the boilerplate ICO contracts and some boilerplate developement templates and basic coding standards. I have had a chance to chat with Steven Englander who has an impressive background in data engineering and they do seem to have an above average number of developers listed vs. a bunch of executives and one or two coders. That's a good sign to me.
There is however an app Trivia Spar that come from International Knowledge League where one of the co-founders still works. It seems that is a non-blockchain version or prototype for the concept.
This begs the question - does this actually need to be a blockchain app at all? It certainly isn't autonomous, and without Knowledge software running it will no longer function so it isn't that decentralized. Unless the tokens are going to be usable outside of the system I'd say no it doesn't need to be blockchain based - it could all be done with a normal centralized app based on what I've learned from the whitepaper.
My main concern here is - will people really use it? Are people going to want to devote a lot of time to answering questions and quizes (if that is how it works) to try and demonstrate their domain expertise, just to receive domain targeted ads? I actually think creating a learning platform and the corrolary a platform for demonstration of knowledge is a more interesting angle but not well developed in this product description. I have no idea how the my "knowledge" would be represented in this system and how it could be made useful to third parties like advertisers except where they are looking for very specific domain experts ie. someone already promoting their products or something very similar.
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