JOYSO suggests a hybrid design for token trading, combining the advantages of a centralized exchange - fast and fully-featured - with the advantages of a decentralized exchange - improved security and privacy.
This hybrid exchange (HEX), able to handle all ERC20-compatible tokens, eliminates the need to trust a central exchange with your private key or personal information, reducing to a historical minimum any opportunities for hacking. It takes order placement and order matching off-chain, substantially improving the user experience compared to decentralized exchanges.
Compared to its competition, JOYSO has a low cost structure and offers users lower transaction and settlement costs.
The marketing strategy includes aggressive pricing (including free listing for ICOs) and professional, targeted digital marketing. The development team comprises eleven people and is based in Taiwan. It has deep connections with the Chinese-speaking Bitcoin and Ethereum communities.
Wallet support currently exists for Metamask and Ledger Nano S. The project is currently in alpha and a beta release is scheduled for June 2018. Proof of concept has been done on all principal functions and the team is ready to migrate the system to the Ethereum testnet. Margin trading and cross-exchange are part of the second phase launch.