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Ratings Inflr

The Evolution of Influencer Marketing

INFLR is an economy-of-influence cryptocurrency that will be designed for use within the Inflr Platform and across the Inflr network. INFLR is an ERC20 standard token utility that will give token owners the ability to access the Inflr platform with its many features and unique data on influencers and brands. Inflr Coin plays a key role within the Inflr ecosystem and is designed to balance the interests of all token owners, creating incentives for everyone to actively participate in the token economy. With Inflr Coin, you will be able to access various services and perks within the Inflr Platform and on various third-party applications that will be developed using the Inflr API.

4.0
20 19 expert ratings
Benchy 4.0
KYC
Experts
4.1
4.1
3.8
Review: coming soon PRO
Ended
Token
INFLR
Type
Price in ICO
0.0218 USD
Country
Whitelist/KYC
KYC & Whitelist
preICO start
20th Aug 2018
preICO end
30th Nov 2018
ICO start
10th Dec 2018
ICO end
11th Feb 2019
Visit ICO website
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Ratings

All ratings published on ICObench serve informational purposes only. ICObench does not provide investment forecast, recommendations or any consulting for that matter. Thus, neither ICObench, nor the experts can be hold responsible for the visitors’ investment decisions. Read more
Jeremy Khoo
Group CEO | Blockchain Entrepreneur |Fund Partner | Exchange Founder | Singapore
Rated on Aug 10, 2018
4
5
5
8%

Very commercial viable product. Extremely tough market to break through, but the use of transparent smart contracts between influencers on the platform and brands may be a game changer.

+15Agree
+11
-4Disagree
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Igor Karavaev
Blockchain Enthusiast and Advisor
Rated on Sep 1, 2018
4
2
3
8%

This is a good team supported by a bunch of professional advisors. The whitepaper contains a reasonable approach to financial/business planning such as expansion plan, projections based on ico takings etc. But their business perspective does not look convincing for me. The market is very competitive and not clear if they can reach our targets. I dont believe so far it can be attractive for investors. Also on the MVP link i see just screenshots. It is not an MVP

+2Agree
+1
-1Disagree
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Krutesh Shah
Enterprenuer | CEO | ICO Advisor |Investor | Blockchain Enthusiastic | Public Speaker
Rated on Aug 18, 2018
5
5
5
7%

The idea and product is amazing. Platform needs to connect with lots of influencers to make platform work. Also, they need to connect with lots of brands as well. Team and advisors looks like they will be able to meet the roadmap. Best of luck team!!

+4Agree
+1
-3Disagree
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Irwin Chee
ICO Advisor | Blockchain Enthusiast | Venture Capitalist
Rated on Dec 3, 2018
4
4
4
6%

Like how this is a platform connecting already existing social media accounts to optimize and democratize the process of influencer marketing versus others whom are trying to create new platforms. This enables greater access to the market. I would say the next phase would be to get infuencers on board which make prove slightly difficult as now many are managed by agencies unless there can be partnerships with agencies which would be interesting.

Agree
0
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Quentin Herbrecht
CEO Markchain |Top 1 France ICO-IEO-STO Advisor |Marketing and PR | Blockchain professor and speaker
Rated on Aug 31, 2018
Modified on Aug 31, 2018
4
5
4
5%

A product that can quickly become indispensable to measure the performance of an influencer and determine its price.
This project meets a growing market need, companies use several tools to measure this influence but lack relevance. Considering the growth of fake influencers that will bring nothing to your business, this tool seems pretty ingenious.
I'm now looking forward to see how the team will develop the project and their network.

+2Agree
+1
-1Disagree
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Dennis Oosting
Founder of Serendipity Blockchain Solutions
Rated on Sep 3, 2018
4
4
3
5%

Inflr (Short for "influencer") is an upcoming project aiming to launch an app that connects businesses to celebrities and digital influencers. Inflr is trying to create digital marketing solutions using blockchain technology, where influencers may be compensated with the INFLR coin or other accepted currencies.

At first glance the team seems very big, with some adequate experience in a vast variety of areas. However, all blockchain developers are from another company (OnePercent) and I am unsure how dedicated they are to the project. For the project to be succesful they will need to get enough influencers on board, however a lot of them are usually under contract with agencies and it remains to be seen whether Inflr can provide enough to get them on board.

They are aiming to raise 25000 ETH for only 35% of the total tokens. This means they value themselves at almost 75k ETH ($20M+), which is a lot in my opinion. 10% of the total tokens is set aside for the founders, which is out of line with the % available for the market. According to the WP they aim to be a profitable platform by 2021, which is honest - but not very attractive for investors. The project is innovative, but heavily dependent on the amount of influencers they will be able to get on board. And thus I wouldn't contribute to the ICO, unless some big names or partnerships will be announced.

+1Agree
+1
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Himanshu Kumar
CEO of AMBCrypto |ICO advisor | Serial Entrepreneur | Inventor | Marketing Service |
Rated on Sep 1, 2018
4
4
4
5%

Their are already some products related to this idea, this will be a tough market in many ways. But there is not any this type of product on the blockchain, token can increase the interest between the influencer and the advertisers.

+2Agree
+1
-1Disagree
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Joseba Sainz de Baranda
SMOTION Founder| MDes Industrial Product Design | Industrial Engineering Degree
Rated on Sep 3, 2018
Modified on Sep 3, 2018
5
4
4
4%

A study by Mediakix (whitepaper) shows that influencer marketing is the fastest growing category in advertising, projected to be a US$5-10 billion market by 2020. INFLR as a blockchain-based platform, will try to connect advertisers with influencers/celebrities. This idea is being developed as well by other ICOs at the moment. One of the main project challenges will be to find and convince influencers to join the platform, as most of them are already paid by regular agencies and big brands, and the lack of clarity or accuracy in influencers’ rates and values.

I contacted Bruno Rodrigueiro, one of INFLR co-founders, asking for the whitepaper and quick and diligently, he answered me sending the requested info. (on Sunday). What is more, the same info. was requested via webchat, and Jessica, social media, answered as well. That makes me think the team is committed and ready to solve any question. 27 people are involved in the working group, team members and advisors, and 3 ambassadors Renato Albani, Vicenzo Richy and Patrick Maia (I’ve never heard about them….). Despite the MPV appears to be running, I couldn’t sign up. There is a geographical plan expansion for 5 years, with an increased investment in the platform, legal and marketing. According to the financial forecast the EBITDA will be negative till the fourth year, so be aware of the roadmap timeline in case you are planning to invest.

+2Agree
+2
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Stephen Walker
Head of Sales - Asia Pacific - Mapcite Ltd
Rated on Aug 4, 2018
2
3
2
4%

I can't see the required business and marketing skills in this team. Whilst the algorithm for influence sounds OK in principle, it didn't work for Klout.

+2Agree
-9
-11Disagree
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Manuel Arlotti
ICO Advisor - Marketing Advisor
Rated on Aug 23, 2018
5
4
5
4%

A team that combines the algorithms of social networks with the world of blockchain can only give birth to a very good project. Good luck!
"Proof-of-Influence", the real difference of the project.

+2Agree
+1
-1Disagree
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Chokha Palayamkottai
CTO | Blockchain Technology Consultant |ICO Advisor | AI | Healthcare|Cybersecurity
Rated on Aug 19, 2018
5
5
4
4%

The whole idea of creating a currency for 'economy of influence' is pretty unique and the token economics looks very realistic. It looks like a quite a bit of work has gone into doing the market research and platform design. All the best.

+4Agree
+3
-1Disagree
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Jan Keil
VP of Marketing, CEO, Advisor
Rated on Sep 11, 2018
Modified on Sep 11, 2018
4
5
3
4%

Team looks good, but no personal check (1-to-1) done yet, even one of the team reached out to me.
Vision is definitely great.
Product not available, and the part I could test, failed ;(
Looking forward to see and hear more...

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0
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Anshul Dhir
Founder and CEO, Exuberant Financial Services| Qadcore
Rated on Sep 7, 2018
4
2
2
4%

The idea is not unique. There are several other players in market who have a working product and running business. The claim to being first platform simply reveals ignorance. Whitepaper is comprehensive and covers almost all aspects of business, which is good. Though I cannot find technical details of product being developed. GitHub is empty and therefore lacks on development side. Gone are the days, when ICOs were able to raise big bucks at ideation stage. Business model is good but use of blockchain for purpose is vague. Using buzz words like AI, Big data, Blockchain doesn't qualify for a Hardcap of 25k ether. Have you guys anticipated price of ether you intend to raise, during course of time. How do you justify such high marketing and infrastructure cost at 38 % and 43 %? Though whitepaper details about use of funds but still it seems higher to me. I would be happier to see more development on product side to anticipate seriousness of team in doing business. Tokenomics is fine but higher bonus and non vested tokens are always a problem for liquidity. This project needs adoption and well knitted customer base for successful growth cycle. I would like to wish team all the best!

Disclaimer: This is an independent review on the ICO, and does not lead to investment advice. This is completely my personal opinion. Investors must perform their own due diligence and not rely on external ratings to make their final investment decisions. ICOs are risky and 100% loss of capital is possible. kindly do your own research before investment.

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0
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saverio russo
Startup Consultant | Marketing and Sales Advisor | Blockchain Entrepreneur
Rated on Sep 21, 2018
4
5
3
4%

Well committed and Highly skilled team. Great expertise in the marketing world they want to address.

The vision of the project seems very appealing. Micro-influencing is the future of influencer marketing and the platform seems very promising and well thought both for influencers and companies.

Challenges:
• having enough user
•provide a good ROI

Good Luck Guys!

Agree
0
Disagree
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Michele Picozzi
Executive at Microsoft | Early Crypto Investor
Rated on Sep 3, 2018
Modified on Sep 3, 2018
4
5
3
3%

The team looks solid and well committed to the project. You can visit their linkedin profiles and they do have substantial experience in the sectors that this ICO covers:

- marketing
- social media influence

The vision of the project seems very appealing especially from the influencer prospective. This could be a great platform for small to medium influencers across youtube, facebook, twitter and instagram to make money while following their passion. Inflr could allow the infuencer to get a higher % of money for their work compared to traditional advertising and will help them get in contact with companies and other people willing to marketing their own products.

Overall if they can gain some attraction of users and prove that the money spent on marketing is effectively creating a high ROI for the companies this could be a good marketplace going forward

The site at https://inflr.com/ seems well built and I will personally try to use the product, however at the moment I could not register nor sign up with e-mail to get updates, will change score if this is fixed

+1Agree
0
-1Disagree
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Jose Villalta
ICO Advisor and Promoter
Rated on Aug 31, 2018
Modified on Sep 17, 2018
4
4
4
3%

Very innovative and disruptive idea, the concept is neatly put together through all of the available resources. More transparency could be used in publishing updated information about collected funds!

+3Agree
+2
-1Disagree
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Syed Muhammad Tanzeel Hayder
Financial modeller | Top ICO Advisor | Top Trader | Financial Analyst.
Rated on Aug 20, 2018
Modified on Aug 24, 2018
5
4
4
2%

The team is extremely strong and it is quite obvious that they have the required skills to meet the the vision. The idea is quite amazing . All the best

+4Agree
+3
-1Disagree
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Louie Cesario
Blockchain Marketing and Creative Strategist | Investor | Trader
Rated on Aug 30, 2018
4
5
4
2%

Coming from the world of digital marketing and advertising, the concept makes sense, the market is there, and with the eventual mass adoption of crypto, this could be a great way to bridge the gap between advertisers and creators.

Having said that, it is not an original idea, but it has proven to be a repeatable and scalable business model. I would like to see more brand ambassadors brought on board to establish credibility, awareness and viability of the platform. Given the current state of digital advertising and the demand for influencer marketing, I can see that this project has potential to succeed. Excited to see developments as they continue to hit benchmarks.

+2Agree
+1
-1Disagree
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Luis Wester
Serial Entrepreneur | ICO advisor | Marketing Expert | Blockchain Maximalist Author
Rated on Sep 5, 2018
Modified on Sep 5, 2018
2
2
4
2%

IINFLR was founded by three individuals of which none have previous blockchain or related crypto experience. They work together at Adaction a digital marketing agency. It is unsure how much time the three are going to be able to invest in INFLR, but it is not their only occupation. The team includes three legal experts of which one has experience in crypto and blockchain. Fabio Alves Moura, a former Diplomat and ICO advisor who is a member of several blockchain organizations and an ICO legal strategy expert. The other two, Francisco D'Avola and Pablo Nain seem out of place based on their previously irrelevant experience and neither of them has INFLR listed as one of their current projects.
All of the team's blockchain developers come from an organization called OnePercent.io. OnePercent.io has not developed any successful or viable products yet, the only project they have listed is “Bierchain”(with the corresponding .io domain) cannot be considered a serious project. The founders are resorting to an unproven and questionable external development agency for the initial stages of the project. No internal core developers. None of the blockchain developers, nor Luciano Kalatalo the chief data scientist and Cassiano Psomas, their senior designer have INFLR listed as one of their current projects.
Of the people that actually associate with the project on their social and LinkedIn presences, there are only Deborah Ramiris, the art director, Felipe Bolonhani, a senior back-end developer, and Jessica Tate a social media analyst.
The team is advised by a pool of professional advisors whos experience transcends all necessary aspects of an ICO launch and strategy. This is positive. Hopefully, the experience compensates for the lack of full-time core team members.
PowerLaunch, the “Launch Specialists” working with INFLR until the ICO have only had two successful ICOs of which only one has a decent record and rating.

The vision and solution are not unique, there are several projects ahead of INFLR in their development like HOQU. I am not a fan of projects and companies presenting their solutions as the first or only one in the market. “Direct quote: Inflr has created the first platform that connects advertisers to influencers within a marketplace using blockchain technology.” This shows a certain lack of competitor awareness and market analysis.
The benefits of the platform as stated by INFLR include the ability to “find the perfect influencers” and “pay for the real renown of influencers”. Any centralized platform that connects influencers with advertisers does this. Flipmass and PlugHype are two well-known examples.
The real advantage would be to utilize a decentralized platform to drastically reduce the costs and intermediaries between the parties. NFLR charges the advertiser 30% in addition to a 10% fee for the influencer. The 30% fee is reduced to 10% when the native token is chosen as a means of payment. This is not competitive in the current influencer market. There are already companies out there charging 5% to each party with centralized solutions.

The whitepaper can be found on google drive. The market research in the paper is adequate. Not extensive but sufficiently done. It completely lacks any competitor analysis which is no surprise because the team would’ve realized some of their major shortcomings within the platform if they would’ve compared themselves to other companies.
The token distribution is clear and fair. The allocation makes sense and I appreciate that the team has offered four different budget allocation models dependent on the amount of money raised. This shows a certain awareness and strategic planning. The business strategy and expansion plans make sense and take the four different funding goals into account. Only two paragraphs are available on their marketing strategy, neither of which has any valuable information about how the team will pursue their marketing goals and planning. The financial projections are realistic and make sense. Props to the team as this is often blown completely out of proportion in crypto related projects. INFLR is projected to be in the red until 2020. 2021 is projected to be the first year of profit. The roadmap is basic but realistic. The team focuses on a slow and steady progression and expansion.

I believe that INFLR will successfully fund in their ICO, but will not be able to contend in the incredibly competitive influencer, affiliate, and social media marketing space. The core team is inexperienced, but advised by a competent pool of professionals including Naviin Kapoor and Ismail Malik, both are ICOBench Top 10 experts and Giovanni Casagrande who is one of the ICOBench Top 20. The business plan is sound, but lacking an adequate marketing strategy. The solution that INFLR provides is not revolutionary and does not require blockchain. The token will have little utility besides access to the site and reduced fees for the advertisers.

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