iBuildApp Network Partners with iBuildApp to Bring Mobile Ads to 7 Bln Users
Users on smartphones would opt in to advertising through smart contracts offered directly by advertisers
Smart contracts will be self-executing and run directly on the blockchain without involving an intermediary.
So once the blockchain has confirmed that a user has viewed an ad, the contract would automatically release IBA token to the user’s account.
Advertisers could also set the contract to release funds even if a mobile user chooses not to view an ad and use the viewed/not-viewed data to determine which users are worth targeting again in the future.