The online sports betting industry has taken the world by storm in recent years. In the UK alone, there are over 30 million active online betting accounts, with a shared balance of around £780 million ($977 million). Football is by far the most popular sport for UK bettors, generating £1 billion ($1.27 billion) in annual revenue for bookmakers.
Importantly, the industry is growing. According to a 2018 report, the complete UK gambling market — including the online sports betting market — is expected to grow at a Compound Annual Growth Rate of 5.16% until 2022. With this, we can expect the UK's annual gross gambling yield to grow to almost £18 billion within the coming year.