Fonder Diamond was registered in Singapore at the beginning of 2016, engaging itself in the business of diamonds, custom-made engagement rings and wedding rings, as well as other diamond jewellery. Tracing back as early as 2014, Founder George Chen, together with Adam Pyrah has already begun the preparation of the business. Prior to Fonder Diamond, George has been involved in the trading of diamonds, especially for huge value investment-grade diamonds for many years. He noticed a change in buyer's purchasing behaviour, where most consumers would conduct their online research before visiting a jewellery shop to make their purchase – a trend that would soon affect the age-old diamond industry. To ride this wave, George personally invested more than $2 million into Fonder Diamond whereby customers are able to access extensive information about the diamonds online before coming to our showroom and buying these diamonds at a much competitive rate. Fonder Diamond has been proven a profitable and viable business model since its first month of operation. As of March 2018, the current average annual turnover in one showroom in Singapore is around $2.5-$3 million and is projected at $4-5 million for the next year.