Followine is an innovative Italian start-up founded in June 2017 with the aim of developing a system capable of effectively counter the phenomenon of wine counterfeiting. The Mission is to create a global ecosystem that connects the actors of the wine world and consumers, encouraging the emergence of new international models of communication and business. What differentiates Followine from competitors is an in-depth study of the counterfeiting phenomenon. More than three years and about € 30K have been spent to travel the world, gather testimonies and data able to improve the system. The know-how acquired is certainly the secret sauce, the one that no competitor can ever subtract.
What brought all this? Certainly everything that follows and will follow: a circuit based on a circulating Token, the effectiveness of the anti-counterfeiting algorithm, the efficiency of the whole system, its selfsustainability over time, the possibility of making it evolve over the years , the independence of the eco-system from the type of technology used, the work on an AI, the possibility of integration of an autonomous machine-learning process, the creation of an inclusive eco-system that focuses not only on our client but on all the wine market stakeholders.