Food is vital to life. Food and food production is one of the largest industries in the world. It is also the most fragmented industry with production scattered all over the world. Today, consumers are driving a significant change towards a healthy lifestyle for themselves, their families, their pets and their communities. For consumers, a product’s worth is no longer simply measured by how well it performs. Today’s increasingly informed and engaged consumers are looking for something more from their products and the companies that provide them — authenticity, purity, innovation, value, and goodness. While existing IT-solutions have mitigated some of these challenges there is still a lot of uncertainty- like high integration costs, low transparency levels and large amount of undetected fraud making it hard to comply with the current and future demands of consumers and other stakeholders.
We at FARM Group believe that we have the solution. As part of the solution, every year, we seek to identify and partner with a few innovative food companies and help them grow to their full potential by unlocking new markets to reach a larger consumer audience. In return, they incorporate block chain into their system and bring about the much needed food supply chain transparency while providing consumers with products that support their healthy, active and sustainable lifestyle. Additionally, our partner companies would also provide value to token holders and support the block chain community by tokenizing their assets and opening more venues to liquidate the token. Bottomline is that we want to be the next Coca-Cola with blockchain enabled within our infrastructure.