Fan360ICO team member replied on 27 Jul 2018
Dear Douglas,
thank you for taking the time to look through Fan360 and providing feedback. I will respond in parts based on the comments you have provided.
The reward system for fans is one of the central components and a key promise we make to fans to appreciate their loyalty, time and engagement. Blockchain is used for this reward system because it is transparent, the system can be automated and it is more efficient with lower transaction costs.
Fan360 will have a number of revenue streams including: A fee taken from brand activation campaigns (advertising - for lack of a better word) conducted on Fan360 by brands, % of ticket sales, % of merchandise, income from special experience packages that we sell and a freemium model on the app, where users will be able to redeem tokens to gain access to unique content created by football stars (videos created just for Fan360). While we do not include a revenue projection table in our whitepaper we share it with interested investors.
We are growing a global business in an industry that moves $1.4 billion a year. 40% of the money we raise will be placed into advertising. If you want to make a real 'splash' and expand rapidly then these are not exorbitant amounts at all: please note for instance the growth and raising of LetGo (https://techcrunch.com/2017/09/28/used-goods-marketplace-letgo-quietly-raised-100m-more-at-a-1b-valuation/).
We are starting out with football (soccer), due to our excellent network and access to top football players and owners of world's most renowned clubs, but will use the same strategy to expand into other sports. We have a very aggressive post ICO growth strategy. Immediately following our ICO we will onboard more than 20+ world renowned football players with more than 200 million followers of their own in order to endorse Fan360 on their social media (FB, twitter, instagram etc) and create unique content for their fans which will only be accessible on Fan360. So there are numerous incentives to fans why join our platform: 1.Get all info in one place 2. get rewarded with tokens 3. have access to special experiences, like meeting the sports star they always wanted to..etc 4.have access to unique content created by sports stars 5. Fans who are already actively blogging, writing, creating content, running fan groups on other social media will now finally be able to monetize their activity and stand out from the crowd.
So the messages of the 20+ football stars reach around 200 million people, we estimate a 3.5% conversion rate of users flowing to Fan360 thus will have 7 million users by Q12019. If 1% of users make a purchase in the amount of $15 on monthly basis on Fan360 that amounts to 1 mill USD monthly being spent on Fan360 of which we take % (Q1 2019). This does not take into account the revenue we will incur from brands running their advertising campaigns on Fan360, which amounts to larger revenues than fan spending. I am happy to reach out and share more details about our revenue and growth plans.
Katja Gersak, CEO of Fan360
thank you for taking the time to look through Fan360 and providing feedback. I will respond in parts based on the comments you have provided.
The reward system for fans is one of the central components and a key promise we make to fans to appreciate their loyalty, time and engagement. Blockchain is used for this reward system because it is transparent, the system can be automated and it is more efficient with lower transaction costs.
Fan360 will have a number of revenue streams including: A fee taken from brand activation campaigns (advertising - for lack of a better word) conducted on Fan360 by brands, % of ticket sales, % of merchandise, income from special experience packages that we sell and a freemium model on the app, where users will be able to redeem tokens to gain access to unique content created by football stars (videos created just for Fan360). While we do not include a revenue projection table in our whitepaper we share it with interested investors.
We are growing a global business in an industry that moves $1.4 billion a year. 40% of the money we raise will be placed into advertising. If you want to make a real 'splash' and expand rapidly then these are not exorbitant amounts at all: please note for instance the growth and raising of LetGo (https://techcrunch.com/2017/09/28/used-goods-marketplace-letgo-quietly-raised-100m-more-at-a-1b-valuation/).
We are starting out with football (soccer), due to our excellent network and access to top football players and owners of world's most renowned clubs, but will use the same strategy to expand into other sports. We have a very aggressive post ICO growth strategy. Immediately following our ICO we will onboard more than 20+ world renowned football players with more than 200 million followers of their own in order to endorse Fan360 on their social media (FB, twitter, instagram etc) and create unique content for their fans which will only be accessible on Fan360. So there are numerous incentives to fans why join our platform: 1.Get all info in one place 2. get rewarded with tokens 3. have access to special experiences, like meeting the sports star they always wanted to..etc 4.have access to unique content created by sports stars 5. Fans who are already actively blogging, writing, creating content, running fan groups on other social media will now finally be able to monetize their activity and stand out from the crowd.
So the messages of the 20+ football stars reach around 200 million people, we estimate a 3.5% conversion rate of users flowing to Fan360 thus will have 7 million users by Q12019. If 1% of users make a purchase in the amount of $15 on monthly basis on Fan360 that amounts to 1 mill USD monthly being spent on Fan360 of which we take % (Q1 2019). This does not take into account the revenue we will incur from brands running their advertising campaigns on Fan360, which amounts to larger revenues than fan spending. I am happy to reach out and share more details about our revenue and growth plans.
Katja Gersak, CEO of Fan360
