E2E Ad Spend Transparency and Verification. The EXCHAIN platform provides full coverage of ad spend transparency and ad impression through every stage of the ad chain. Using secured decentralised storage, EXCHAIN stores all smart contracts and event logs for easy ad spend audit. EXCHAIN verifies each of the rendered impressions based on the rules the advertisers set in the smart contract and records the spend for that particular impression. The reporting system enables immutable proof of spend and impression evidence and provenance for transparent advertising.
Fraud Inventory Detection and Elimination. The EXCHAIN platform addresses the fraud issue using an ad spend cash flow approach. Instead of attempting to use big data to sample and determine fraudulent sources on a probabilistic basis, EXCHAIN uses a decentralised ad spend distribution mechanism to prevent revenue from being taken by fraudsters out of the ad value chain by fraudsters. Fraudulent operators, such as those involved in domain spoofing, will not have access to a revenue receive gateway and the
EXCHAIN platform will provide a deterministic way to reveal such fraud and remove it completely.
Real-Time Ad Spend Handling and Payment. The EXCHAIN platform will replace the traditional paper insertion orders (“IO”) with digital smart contracts. All stakeholders of advertising campaigns, e.g. advertisers, agencies, DSPs, SSPs, DMPs, are able to execute a smart contract electronically, and as a result, real-time ad spend handling and payment processing becomes possible. The EXCHAIN platform’s smart contract system interacts with its SMART API for real time impression verification and ad spend handling and payment processing. The smart contract also legally binds all parties of a campaign in a unified ad serving channel.
Unrestricted Advertising Currency. The EXCHAIN platform enables advertisers to use a single advertising currency, EXT tokens, to achieve their global ambitions. EXT tokens will be used in all stages of the ad chain, and remove certain inherent restrictions on conducting business on a global basis. Advertisers can easily purchase EXT tokens from major coin exchanges and thereby acquire advertising resources in the blockchain advertising ecosystem that is the EXCHAIN platform. EXT tokens are also designed for adoption outside the EXCHAIN ecosystem for the open-sourced modules the platform intends to bring to the digital space.
Benefits Of Using The EXCHAIN Platform
Increased Advertiser ROI: Less Spend, More User Acquisition
EXCHAIN enables advertisers to increase their advertising cost efficiency by eliminating intermediary fees and fraudulent activities, and potentially saving them billions of dollars in ad spend per year. With a lower CPM, CPC, CPA and other cost models, advertisers on the EXCHAIN platform can acquire a significantly larger number of users with the same level of spend as in the past.
Higher Publisher Yield: More Revenue, Less Fees
The EXCHAIN platform enables publishers to have a clearer and fairer view of their revenue using the decentralised application and ledger of records. A publisher’s revenue share and yield will be increased by examining the transparent total amount of ad spend on their served ad impressions and this empowers the publishers to eliminate any false report of revenue amount.
Centralised Governance: Closer Multi-Stakeholder Collaboration
With campaigns executed in EXCHAIN on decentralised applications, all stakeholders in a single campaign can track and calculate their spend and revenue via a unified and multilaterally agreed tracking and verification environment. This closer collaboration enables reduction of expenses in notifying each stakeholder on occasions where there is a problem in the campaign delivery. It saves enormous human input and time wastage and all stakeholders are notified at the same time.
Lower Financial Risk: Real-Time Revenue Payout
Real-time payment processing is a groundbreaking advancement and encouragement to publishers and service providers to become more actively involved in the digital advertising arena as it mitigates the significant risk inherent when the industry is operating on a post-pay basis, and it will save the time and cost spent on credit referencing when a publisher or service provider seeks to onboard new clients. Real-time payment also opens up doors to partnerships that may not have been possible in the past.