There have been many different attempts to increase adoption of cryptocurrencies by the general public. Some more successful than others. The most important challenges are availability, proximity, accessibility, and know-how.
Etcetera is now introducing a novel approach, specifically aimed towards addressing and overcoming exactly these issues. The core of the Etcetera business model is selling leading cryptocurrency like Bitcoin and Ethereum in stores around the globe, as gift cards.
In doing so, Etcetera is leveraging a known and trusted product/technology and existing infrastructure and distribution channels. This will allow for a very fast and broad roll-out, making the Etcetera cards available to everyone, in a store near you. Everybody will be able to buy Bitcoin together with their groceries or morning newspaper, in the same store, from the same cashier, using the same payment method.
This approach will generate an enormous influx of fresh capital into the crypto economy, as well as dramatically increase user adoption, incentivizing stores and merchants to accept payments in cryptocurrency, making this a given instead of the exception it remains today.
Having tackled availability, proximity and accessibility this way, next on the agenda is know- how. Together with every card, Etcetera will provide information and easy, step-by-step instructions in the form of a booklet, taking new customers by the hand and guiding them into the world of cryptocurrency.