It u lizes Ethereum blockchain technology (ether ERC20) to solve the prevalent challenges in the crypto industry and serve as a medium whereby a nancier will be able to establish and trade loyalty points based on reward programs o ered by airlines, banks, phone companies, shops and hotels. Loyalty programs are structured marke ng strategies designed by merchants to encourage customers to con nue to shop at or use the services of businesses associated with each program. These programs exist covering most types of commerce, each one having varying features and rewards-schemes. Banks currently purchase points sold by loyalty programs such as frequent yer programs as part of co-branded credit card por olio deals. The airlines use the revenue for various purposes, for example to buy new planes, while the banks can gain new customers willing to spend more to increase their points. According to ACE, Loyalty points had a book value of around $350 billion in 2015 and will be worth an es mated $500 billion by 2019. This mammoth wealth is currently controlled by selected individuals/ companies and requires a medium to store, sell and exchange these assets OTC (over the counter).
Given the size and complexity of these loyalty programs, companies around the globe are increasingly nding the need to outsource strategic and opera onal aspects of them. EsperanToken will serve as an avenue whereby a er signing up, its members can receive, trade and exchange loyalty points (any form of yer club, rebate program, execu ve membership, reward, gi card, etc.). For example, if you have a frequent yer club points and you don’t think you will have a use for them in the future and someone else has points on their respec ve gi card for a big clothing company, the two individuals can exchange them. At EsperanToken, you enjoy specialists skilled in loyalty consul ng, crea vity, communica on, data analy cs, loyalty so ware, and back end opera ons.
In order to balance the value of one loyalty point versus another, Esperantoken will be the conversion medium used to balance the value of one loyalty versus another.