A decentralized reputation ecosystem that allows publishers to prove their integrity, advertisers - to securely diversify advertising placements, and allow regular people to participate in improving the content on the Internet.
A user gets a browser add-on that enables them to share their experience with information resources that participate in the ecosystem for a reward. Users rate content, audience age settings, usability, as well as share their feelings about ongoing advertisement campaigns by taking part in brief or detailed surveys.
The resulting data is processed and stored in the blockchain. Then, the data is used by advertisers, agencies and publishers themselves to research, improve and select placement options and assess past campaigns. Node owners are rewarded for storing information under the Proof Of Stake (POS) consensus model.