eHarvestHub is making fresh food affordable and accessible to consumers by connecting small farmers directly with retailers and. Independent carriers. Using Blockchain to make food prices transparent from farm to store and smart contracts to ensure farmer and truckers get paid on time.
Farmers and truckers cultivate and transport the food we eat, yet they make the least amount of profit while we, consumers, pay high prices for our food. Our immediate goal for eHarvestHub is to help small farmers and truckers across the globe increase their profit while making food more accessible and less expensive. We can achieve this with eHarvestHub marketplace powered by Blockchain protocols and smart contracts that removes the multiple layers of middlemen and the need of human involvement in food safety verification. Our long- term goal is to enable consumers to directly contribute in small farmers around the world using our platform and cryptocurrency.
Let’s start with food transparency. Imagine, a consumer in the United State or Germany purchases at the local grocery store Mangoes grown by a small farmer in Colombia and likes the quality and taste of the Mangoes. By using the Blockchain technology, the consumer can learn about the farmer’s production, yield, revenues, and access to market through eHarvestHub as well as other data points that show her how she and other consumers could contribute with cryptocurrency in this farmer or any farmer anywhere in the world. She is now can have a direct impact in her food, the future of the farmer, his family, and employees. Creating a true decentralization of the food chain. We can unleash the potential, together we could make reduce the financial control conglomerates have on our food chain.
Let’s now look at statistics. With the world population expected to grow to over 9 billion by 2050 and the fresh food industry expected to reach around $2,000 billion in revenue by 2019; small farmers and independent truckers already growing 60 percent and transporting 90 percent of the fresh food production respectively are becoming more critical to feed the world’s population. To help farmers increase their profit, we are not only giving them the tools to electronically maintain and make them available to grocers their food safety records but enable to provide real time access to production levels. Ensuring not just food traceability but true transparency of our food. A True Farm-to-Fork transparency. Now to give small farmers and truckers direct access to the global food chain the chain must be decentralized and that is possible with our platform powered by Blockchain technology.
But first things first. Farmers have the need to minimize food waste and food shortage. Let’s clean house. To solve this issue, we must first help farmers increase their profit. How does eHarvestHub help farmers achieve profitability? We are removing the suffocating layers of middlemen that control the sale and transportation of fresh produce taking profits away from small farmers and independent truckers. Small farmers in every continent face the same problem: lack of large inventory, marketing capital and direct access to truckers. This is not a regional problem. It is global issue requiring a global solution. eHarvestHub’s ecommerce platform removes the need of middleman, decentralizes distribution, and, gives farmers direct access to grocers both locally and abroad as well as connects them with the truckers that move their product.
Small farmers and independent truckers cultivate up to 60 percent of food and transport 90 percent of the food we consume respectively. As consumers from developed countries demand fresh produce year-round more food is imported from developing countries. Consumers are paying higher prices but that doesn’t translate to farmers and truckers making more money.
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Blockchain and agriculture cam make a wonderful and massive synergy so i am prone to support such projects. As far as i am aware of they have working prototype, working business model and over 300 farmers signed up already
Marketing | Campaign and Community Management Rated on Mar 26, 2018
5
4
4
11%
This is a cool concept. We could all use more transparency with our produce and prices. I think this is going to be a tough project to execute on. I seem like the success will be determined by the adoption from retail stores.
Alvaro RamirezICO team member replied on 29 Mar 2018
Tyler, thanks for your review. As far as the execution, I agree with you, it is no joke for someone who hasn't taken then time to study and understand the market as well and more importantly invest the time in customer discovery. We invested a year in discovery and after talking to farmers, truckers and retailers - some fo the larger retailers in the US, it was clear the adoption needed to happen from the bottom up. It all begins with the grower. Retailers come if you can help them source directly, create the transparency and equally important, aggregate the volume without the need of middlemen. This is what we do - direct access to inventory, full transparency, volume aggregation and direct acces to truckers - no middlemen. We took the advice from retailers "go aggregate the farmer and we will come and shop".
Business strategy, investment deals, investor relations Rated on Mar 26, 2018
5
5
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11%
It's very rare when a team creating a new product using a blockchain, decides to work in one of the traditional markets, especially on such a conservative as food.
I wish good luck to the team and the project! It is very important that the products built on the blockchain are used not only by a group of specialists but also as widely as possible throughout the world.
Direct Marketing Manager,ICO produce Rated on Jul 31, 2018 Modified on Jul 31, 2018
4
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10%
There are many farmers making really good vegetables and fruits around the world.
But they have been used by brokers long ago. In addition, this is currently constrained by low cost major farmers.
This project provides reasonable compensation to wonderful farmers around the world.
As a matter of concern, young farmers do not have a problem, but middle-aged farmers are uneasy about whether this mechanism can be understood.
I am curious that the white paper can not be seen from the link of this site.
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Age of Discovery.
Customer Discovery.
Business Plan created.
Team assembled.
Advisory Board created.
eHarvestHub becomes a Delaware C Corp.
PTI Traceability.
2
JAN 2013 – DEC 2014
PTI Traceability.
Traceability MVP soft launch.
Version 2 of MVP Released (2014).
Version 1 of Order Management System(OMS).
Raise $87,000 Friends & Family Round.
Win 1st place at 11 pitch competitions including, Google NEXT, Silicon Valley Startup & FoodIT.
The farm tools.
3
JAN 2015 - OCT 2015
The farm tools.
Release V2 Order Management System.
Farmers tracked more than 4 million cases of fresh produce.
Win 1st Place at PUSHTECH 2020 and the industries Produce Marketing Association (PMA), SARTA AgTech and San. Francisco Shark Tank, pitch competitions.
$ 1 million in VC funding.
4
NOV 2015 - MAR 2016
$ 1 million in VC funding.
Closed $1Million from Tim Draper’s Ventures Lab & Kaiwu Capital Begun development of Marketplace, Transportation platform and Inventory Management System (IMS).
Engineering Talent.
5
JUL 2016
Engineering Talent.
Partnered with Universidad Americana de Managua (UAM) and Universidad Nacional de Ingenieria (UNI) in Nicaragua to carry out a weekend hackathon to find our awesome development team.
MarketPlace done!
6
DEC 2016
MarketPlace done!
Marketplace and Inventory Management System are Completed and released.
Transportation done!
7
JAN 2017
Transportation done!
eHarvestHaul platform completed and released.
Blockchain Traceability.
8
NOV 2017 - APRIL 2018
Blockchain Traceability.
Commence Blockchain traceability development and test in Nicaraguan Pilot. Blockchain Traceability will connect the consumer directly to the Farmer.
Pre-ICO.
9
APRIL 5 TO 18
Pre-ICO.
Our bonus structure reflects how important you are to us.
ICO Event.
10
APR 2018
ICO Event.
ICO tentatively will start April 28th ending May 24th, 2018. We expect to sale approximately 30 million EHH tokens.
EHH Token in Circulation.
11
MAY 2018
EHH Token in Circulation.
Token marketplace platform to be completed. Token contributors will be able to list and directly sale EHH tokens to eHarvestHub customers. Customers will begin to pay eHarvestHub for services creating demand for tokens to be sold. 3rd Parties will be able to pay eHarvestHub with EHH tokens for access to market to its members.
150,000 Transaction.
12
DEC 2018
150,000 Transaction.
California Farmers generate 150,000 transaction through eHarvestHub.
EHH Token used P2P.
13
JAN 2019
EHH Token used P2P.
Customers will begin using EHH Token to pay for products and services offered in eHarvestHub Marketplace.
